Marketing Mastery - How To Get Your Ideal Clients To Come To You

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[brentonward]

Between this video and your video on selling the vacation and not the plane ride has completely shifted my approach to marketing. Thanks Alex!

[dreamrideflorida]

I once heard Tony Robbins say “I come in like a Trojan horse, give them what they think they want whilst delivering exactly what they need” that always stuck with me.

This was a great reminder of that

[michaelgalvan]

"you have to give people what they want in order to give them what they need." i told this to my case worker when telling her about my business plan <3 WE ARE IN TUNE

[TanyaAlizaTV]

Great video! I love the ham the and garlic story- such an important lesson!

[coldpop]

Love the video and it’s educational as usual Alex.

P.S - Garlic is bad for dogs - please don’t feed it to them 😅

[basednwhitepilld]

This is so true for intellectual and intelligent people. They Market the boring way even though their product/service IS better and they have great intentions. You hit this home when you said people tend to shame the low hanging fruit for taking the easy way out, but when we are usually selling to normies, our customers WANT the low hanging fruit and easy way out. In a perfect world, we want to market to people
Like us, who are smart and can see thru the BS, but that share of the market is so small, and likely those people don’t look In those places where we are marketing anyway. Do you want to be right or make money?!

[AlexMcDaniels]

I had forgotten that studio, times flies. Been watching you for couple years now and still watch all your videos.

[wesfin]

2:21, 3:14
Sell the vacation, not the plane ride.
Customers are acquired from vacation marketing, the product is delivered through the plane ride, and customers are retained in enjoying the vacation.

[mohsinabdullah]

this channel is so underrated!! Damn thousands of dollar value

[eduardomachado]

A long time ago, I read this in a copywriting book, but I can't recall the name anymore. I remember it stuck in my mind because I really liked the concept.

[Mohammedahmed]

This is fire, i was just looking for a fundamentals like this - Great value Alex
Keep it up man

[mynorportillo]

Undervalued sales tip here man.

Woo!!!!

[alexandrepfeil]

Really helpful, straight to the point, appreciate that!
Thanks mate!

[Get_Playing_Guitar_Quickly]

As always great advice and has lifted me from the "frustration" Im feeling right now not being able to sell my online Guitar and Ukulele Programs.

[MichelleBlackChannel]

Thank you so much Alex! My program is actually teaching macros. Now I know exactly how to create my lead magnet.

[RobCressy]

great perspective. like the Ham & Garlic story. thanks for sharing.

[calebseal]

Probably the most valuable video I have seen for where I am at right now.

[world_of_stoicism]

Ham & Garlic seems like super nice product and it’s solving solid problem literally, and brand story is amazing as well 🤔🤔😂

[RomanKozlov]

Give them what they want in order to give them what they need!!!

[andrecrabb]

love it man. really appreciate your perspectives and the way you deliver these lessons