Strategies for Changing Corporate Culture | VCE Business Management Unit 3 AOS 1

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In this video, we explore the key strategies businesses use to successfully change corporate culture. Corporate culture plays a significant role in how companies operate and how employees engage with their work. But sometimes, businesses need to shift their culture to align with new goals, improve employee engagement, or address underlying issues. We’ll discuss practical strategies, using examples from Australian businesses like Qantas, Westpac, BHP, and Telstra.

What You'll Learn:

Why businesses need to change their corporate culture
The role of leadership in modeling new behaviors and values
How clear communication of the company’s vision fosters change
The importance of employee involvement and training programs
Aligning reward systems to reinforce new cultural behaviors
Measuring and sustaining cultural change

Study Notes & Practice Questions:
Access your free study notes and practice questions to reinforce your learning in the description below!

#VCEBusinessManagement #CorporateCulture #CultureChange #Leadership #Unit3AOS1 #AustralianBusinessExamples #EmployeeEngagement

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Awesome video - what is your favorite strategy to transform a corporate culture?

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