The NEW Way To Target On Facebook Ads - UPDATED 2025

Facebook is becoming more and more powerful every single day...

and the old way of targeting customers that ACTUALLY buy is DEAD.

That's why in this video I go over what's working for me right now when it comes to targeting on Facebook.

This new strategy has helped me scale one of my brands from $140k/mo to over $700k/mo.

If you aren't using this strategy... good luck keeping up with your competition.

If you have any questions drop them below in the comments and I will respond!!

Check out my video on My $1 Million Per Month Ecom Infrastructure 👇

Lets connect on Instagram! I am super active there👇
IG @alexfedotofff
Twitter @FedotOff90

[ShanekaKlinko]

So glad to see a focus on benefit-driven creatives! Will be testing different ad copies and visuals to see what resonates with my audience under broad targeting. Thanks for the insightful update on Facebook Ads for 2025!

[anicebabbitt]

With the shift towards broad targeting, it seems like mastering compelling ad copy and high-quality visuals that resonate with your ideal customer is more important than ever.

[JasmineLynn-bd]

So with broad targeting becoming the norm, the creative and messaging is really where it's at; focusing on the visuals and benefits for your target audience is crucial! Definitely agree it's all about testing different ad creatives to find what truly resonates.

[BrittneyHamilton-eo]

Benefit-driven creatives are the new interests! Thanks for breaking down how to make broad targeting actually work in 2025. Time to get hyper-focused on crafting compelling visuals and ad copy.

[BeccaKnight-se]

With broad targeting, it looks like compelling visuals and clear value propositions are the keys to winning in 2025 – time to level up my ad creative!

[jodhisingleton]

This is a great overview of the shift towards broad targeting! It seems the key is to now focus heavily on crafting impactful, benefit-driven ad creatives that resonate with your target audience's needs and desires. I'm excited to experiment with this strategy and see how it improves my campaign performance.

[Line-ee]

Really insightful video! Going to revamp my creatives to hyper-focus on benefits and pain points, and see if broad targeting can finally work its magic. Hoping this helps combat the ad fatigue some of us are experiencing after initial broad targeting success.

[ShawnaLespier]

Great explanation on why broad targeting is becoming more effective in 2025! Definitely going to test this out with more focus on the ad creative and messaging to pull in the right customers.

[brachascharf]

Great video! It reinforces the idea that compelling ad creatives and benefit-driven copy are essential for success with broad targeting in 2025. I'm excited to test this approach and focus on crafting visuals and messaging that truly resonate with my ideal customer.

[ameer-nvo]

Broad targeting is definitely the way to go – creative and compelling copy that resonates with your audience is more important than ever!

[felic-ol]

Thanks for the updated strategy! I'm definitely going to prioritize creating more compelling ad copy and visuals that speak directly to my target audience to see how it performs with broad targeting. Hope this helps combat the irrelevant audience issues some are seeing!

[dinko-wz]

Interesting perspective on the shift to broad targeting! I'm curious to hear if anyone has seen success combining this strategy with very specific, benefit-driven ad copy tailored to their ideal customer profile.

[ShaeDivenere]

Interesting points on broad targeting! Given the challenges some are facing with irrelevant audiences despite demographic targeting, focusing on compelling ad copy and visuals that specifically resonate with the ideal customer seems more crucial than ever. Worth a try to refine creative and see if the algorithm picks up on the right signals.

[tomMXBN]

All that information for FREE? You’re amazing

[karlijn-fq]

With broad targeting taking center stage, it's crucial to remember that your ad creative is now the primary filter – compelling visuals and benefit-driven copy are non-negotiable.

[RafaelMacias-gl]

So what's the point of still allowing to put interest in your targeting?

[SharlonnCornett]

Okay, benefit-driven creatives and compelling ad copy are the new targeting. Time to level up my design skills!

[andressamartins]

Not true.
My campaign is being shown to 99% men and my clientely are ONLY women. Although I’ve selected Women, Facebook kept showing my ads for months to men! Super frustrating. Over $1400 in ads in trash. Retargetring men was terrible.

Also it’ s not true that my creative suck as you said. I prepared over 20 different types of ads and copy ( some that are very succeful for other professionals on my field) still my ads were being shown to the wrong audience. Super bizarre. I have this Advantage+

[marlane-kv]

Going broad can be scary, but focusing on killer ad creatives and copy that speaks directly to your ideal customer seems to be the real key to success in 2025! Good luck to everyone testing this out – the comments here are proof it can work!

[sofinahussain]

This is a great video without any BS. So informative. Thanks