5 BRAND NEW Digital Marketing Strategies for 2025 (BIGGEST Change Yet!)

In 2025, digital marketing is taking a turn like never before. Consumer behavior is changing, and so are the strategies that win in this new landscape. :globe_with_meridians:
In this video, I’m breaking down 5 of the most explosive strategies for digital marketing in 2025. We’ll cover everything from maximizing AI’s potential in your campaigns to creating a completely customized marketing plan—without spending a dime. Plus, if you’re a small business, you’ll see exactly how to make these big-brand strategies work for YOU. :boom:

👉 Prompt mentioned in the video:
"Please help me develop a comprehensive and fully customized marketing plan for my small business. Begin by asking me any questions you need to fully understand my business, industry, target audience, goals, and any other relevant information. Then, based on my answers, create a detailed marketing plan that includes market analysis, target audience identification, recommended marketing strategies, appropriate channels, and an implementation timeline. Feel free to include any additional elements you find relevant."
//END

[swiftMyDay]

Amazing video! I can say this is 100% true. Our family business pays zero ads but instead post daily on all main platforms and we drive our sales from there. Your channel has been a massive help for us

[StreetsUnfilteredTV]

Amazing content, thank you. Started my dog a tiktok 3 months ago, quit my job to make shop affiliate videos for companies and doubled my income in a few months. It all made sense because they are putting ads on my organic content getting 5m+ views and converting like crazy, versus paying for a high end ad people skip. Already started doing social media consulting for a few businesses in the area, I’m guessing I’ll be in one of your courses soon after just seeing this video and never seeing any other content you’ve made 🙌

[LFCLifestyleFinancialChanger]

I really enjoyed this! Keep up the amazing work!

[RoadMapToSuccess]

Super insightful! 2025 is looking like a game-changer for digital marketing!

[susantower]

Another great value video from Wes! You're my go-to guy for marketing! Blessings!

[angersecrets]

great video as always. any suggested chatbot software?

[Fantasticfive]

Do you recommend creating a newsletter outside of LinkedIn ?

[PrettyBlackMoney]

Helpful insights in this video. I’m creating a chatbot and voice AI for businesses in the beauty industry.

[BBMarketingBestie]

Fantastic insights, Wes! It will be interesting to see how some of the AI tools will land with audiences - the conundrum of course is that they want authenticity, but they also want personalization and immediacy. Makes it a challenging paradox for marketers, but it'll definitely be interesting to see how it all unfolds. I'm personally going for authenticity at the moment and hoping my videos (without the slick-n-fancy editing) will resonate with my audience. Keep up the great work!

[MyrkoThum]

Wes, one thing that always comes to my mind, when I hear that ads are going to be less effective is:

Why not make ads, that are exactly the style, than for example Gen-Z wants to interact with?

After all, ads is just content, that you pay to be delivered to your target audience.

The least thing you can do is to use ads as retargeting within your brand's organic social media content.

[_gabrielln.dop_]

You're not wrong... but you're not right either. It's not one or the other. Both high-end produced ads and video marketing carries as much weight as informatioal/educational content. They simply serve 2 different purposes. The typical video commercial or "flashy edits" serve as brand awareness. They've never been for direct purchase intent. Not using both as part of your video marketing strategy is going to be detrimental in the long run -- I work with massive ad/marketing agencies all the time as a video producer. ALL the big companies implement both "organic" type content as well high-end production content. There is no reason why small businesses couldn't implement similar strategies themselves. Now, if you're saying -- to start off you could use educational type content until you scale to the point of having money for brand awareness content... sure... but to be black and white about it is not only ridiculous, but plain out wrong.

[DavidAlonge]

I love this... Thanks for sharing this insightful tips

[joesdi]

Ciao from Rome, Wes! 💚🤍❤️ your vids are so helpful. Grazie!

[jonnygoldmaker]

Excellent video! Great advice. Question on the custom GPT for clients as a lead magnet - how does it work? What's the process? Where does the custom gpt live?

[personalwatching]

Excellent again Wes. Thank you. That was my point about b roll a vouple motnhs ago. I love watching the person speaking but too much b roll takes me away from the trainer. You know the ones. But subtly enhances the message.
Looks like youtube is (unfortunately) my essential go to for 25

[TriggaTreDay]

Major companies unfortunately are only using this ai stuff because it saves them millions of dollars in paying salaries. The video ideas have been for sure heading towards the simplistic space with Gen z over the last few years because most of them don’t want to have to learn how to do all of the fancy editing. Plus with more older people coming on these platforms as creators it’s going to move in that direction faster anyways. They for sure have no clue or interest in learning how to do all of those crazy fancy edits. Great reminder video. Thanks.

[davivodk]

Thanks for the video!

Where do I find the prompt? Can’t find it

[maxperaza]

Hasn’t this been the strategy for small businesses since 2016? Like Gary Vee said back then “Give, Give, Take” as in give them value content and then sell to them.

[AdrielWilliam]

How do you create a custom gpt of yourself?

[hiphopbeast]

how you deal with GPT constantly lying?