How to Setup Conversion API For Meta (Facebook) Ads in 2024

Setting up your Conversion API could never be an easier.

If you're wondering what is the best way to improve your tracking with Meta (Facebook) ads, you need to set up the Conversion API to get the most accurate data.

There are several ways to do this. There's a simple way that almost anyone can do.

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[matthewmcgowan]

Why would you have such a large head image blocking all the important details of the video?

[wellmadecoffee]

No trigger available when I try to select Facebook conversion app, why?

[Dedication]

Thanks for creating this video, It is very helpful, much appreciated😃

[chaddlepaddle]

Are you sending data that was not driven by Facebook as well? That was something I was unclear on. Like, do you just push all lead data through, even if it came from something else or how do you inform Facebook, without drumming up false positives?

I have experience sending offline conversions/api conversions in Google Ads, but I used click IDs to determine what to send, here there didn't seem like there was a distinction, so I am wondering how that separation happens?

[sarah.nelson]

Hi Kevin - when you send the lead event back to Facebook, how does Facebook know which specific ad the lead event was tied to?

[einatlibikohn]

Thanks for this video. Can i create a Custom conversion to catch this event? How should that be done? Thanks

[Crystal_Cook_]

How do we identify the client's IP address and send click ID?

[yxnshi]

The option for not wanting to be tracked is only for pixels when used on a app right? Not if you are directing the traffic for a landing page or website?

[SuatOktay-fcmd]

Agradecido ao Avanco Social pelos seguidores de primeira!

[nat.serrano]

What about mobile apps? Do I need to use this stupid conversaion api?