How To Sell Brand Strategy [With 5 Questions]

Learn how to sell brand strategy using 5 simple questions to shift the conversation.

#sellbrandstrategy #branding #brandstrategy

✅ FREE PRO BRAND STRATEGY BLUEPRINT:

✅ 101 Dynamic Brand Strategy Questions

By the end of this video, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

First, you’ll meet Bob, the logo shopper who always asks “how much for a logo” how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority
[2] They’ll Question Their Logic
[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

2:45 Question #1: Who Is Target Audience, What Do They Want?
3:20 Question #2: What's Different About Your Brand Compared To Your Competition?
3:55 Question #3: What's Valuable To Your Audience About What You Offer?
4:29 Question #4: What's The One Thing You Want Your Audience To Understand About Your Brand?
5:03 Question #5: What Characteristics Do You Want Your Brand To Display?




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[TheEliseEll]

Haha, I really wish I'd watched this a couple of weeks ago. This approach really would have helped with a very stubborn potential client!

[shaniajoysaguid]

That aha moment when you get to ask a potential client if they want to build a brand rather than just a logo. 👌

[amaraci]

Poor Bobs of the world. Great content, Stephen!

[remcowesdorp]

Thats why you are the Master Stephen. How i recognize this situation! And the feeling you mention. Bob has called me numerous times in my career and as the the designer i never knew quite how to answer. Now as the brand master i do. Thanks!

[themikelawson_]

I love your channel too much! Thanks Stephen!!

[GofelipeGraphicDesign]

The worst thing you say is no you don’t need a logo you need strategy…..wow so true.

[veronicaveintimilla]

👏🏽👏🏽 Thanks for sharing this! Without knowing it, I made a couple of these questions last time and turned out 🙌🏽

[downrock.creative]

As always, these are really great and practical tips. Thank you, Stephen.

Bonus: I like your own choice of branding your channel and videos with consistency. The hot pink draws the eye and is easily recognizable. Even in the lighting on your wall…nice!

[DaremAq]

My dude, lovely videos, tips, and frameworks. Very valuable.
Sidenote: I see you've upgraded your audio setup, kudos! However, I would recommend you apply an EQ to your voice, and specifically, a low-cut filter (meaning use an EQ to bring the gain down on any frequency below 100hz) This will clean up your voice and make it cut through without much of a low and bassy hum :)

Cheers

[TaiwoBalogunImpact]

I have watched it but I need to watch it again tonight

Thanks

[guylaineregimbald]

Loved the 5 questions, and the whys as a result. What got me, is what are the characteristics? Again thank you for informative videos.

[victordabak]

This video is really valuable to me. I took notes🤗


How do we sell strategy to someone who didn't even know they need a logo talk more of a brand strategy. Do we cold call or do we offer it for free?