How To Sell Brand Strategy in 6 Steps

Learn how to sell brand strategy to your clients and more importantly, do it in a way that your client will be happy to pay to the value you offer.

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✅ 101 Dynamic Brand Strategy Questions

In this video I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.

With that, here’s what you’re going to learn.

First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your position.

Then, I’ll show you how to use science and emotional intelligence to build rapport, trust and professional status.

Finally, I’ll show you a technique that will help your prospect see a different perspective and increase their desire to hear the advice you have to offer.

By the end of this video, you’ll know not just how to sell brand strategy, but how to lay the foundations for a long-term profitable client relationship.

Want to dive deeper? Check out the full article below.

0:00 How To Sell Brand Strategy in 6 Steps
0:58 Questions When I Started
1:47 Step #1 - Position Yourself As A Specialist
2:54 Step #2 - Ask Business Related Questions
3:47 Step #3 - Evoke Aspirations And Ambitions
4:51 Step #4 - Mirror And Rephrase
5:25 Step #5 - Ask The Epiphany Question
6:17 Step #6 - Show The Brand Strategy Pathway

#sellbrandstrategy #strategysale #brandstrategy

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[HealthyBodyMagcom]

Cant believe all this info is FREE. You are right in every of your videos!! You talk about STRATEGY because this is what matter the most. People are looking for tools and how to master but this is not about tools.

Congrats and thank you for the VALUE. People dont understand this powerful concept: "Lead With Value and The Sales Will Come".

Regarding this video, yes!! You are right! We need to change the messaging and instead of selling tools lets sell the VALUE we bring to our customers and THEN we tell them how we are going to solve it (it can be branding, marketing, logos, websites, whatever!!)

[qawigreen]

I'll use the framework... Stephen is the best

[godwin_njoroge]

Deeply insightful Stephen. Thank you for this

[Oooyhea]

Hi Stephen, thank you for the precious informations! I have a question: what if I don't sell logo or brochure design and, in fact, I'm not a designer at all? How could I reach my clients and offert them a brand strategy job? Thank you in advance

[EdwinDearborn]

Here's another powerful question to get them to see that they need an expert, "Can I see your written marketing and sales strategy?" [Hint - they don't have one]

[anonaccount]

I love finding older videos of you! Look at how far you’ve come!! 🥹