Content Marketing Is Changing with George Chasiotis, Managing Director at Minuttia #solos

In this episode of The SaaS SEO Show, George Chasiotis talks about the old and new ways of doing content marketing.

This episode is sponsored by Ahrefs.

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Timestamps:
 
00:00 - 01:11 Intro
01:12 - 02:51 Content Marketing is changing.
02:52 - 04:29 Old vs new approaches to Content Marketing
04:30 - 06:46 Keyword research and customer research
06:47 - 09:27 SEO content + product-focused content + original content
09:28 - 11:10 Content quantity and Content quality.
11:11 - 14:39 Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
14:40 - 17:15 Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
17:16 - 19:13 View to lead conversion rate and Lead to Customer Conversion Rate
19:14 - 23:25 New Leads + New Customers and LTV
23:26 - 26:44 Last-Touch and Multi-Touch attribution 
26:45 - 28:53 Blog-wide and Page-Section-Topic-wide measurement 
28:54 - 30:48 ROI = Taboo and ROI = Necessary
30:49 - 32:28 Outro 

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