Documentary- The Story of Content: Rise of the New Marketing

⭐️ The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.

00:00 Intro
7:00 - John Deere case study
10:30 - Procter & Gamble case study
13:20 - History of custom publishing
17:00 - Blendtec case study
23:15 - River Pools case study
29:09 - Red Bull case study
33:40 - Marriott case study
36:25 - Jyske Bank case study

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[ninjaprophet]

I appreciate as a marketing student that this video directs its focus towards being personal with its content and not just trying to sell a product. I feel connecting with people through storytelling is the single most powerful tool for getting your brand noticed.

[divyadarshipandit]

Due to the increase in the consumers consuming social media content (Youtube, Facebook, Twitter etc..), you guys are subtly promoting your institute by showcasing this brilliant content; which to my knowledge is a classic example of a brand promoting themselves via content marketing. A brilliant promotional strategy to get your brand out there in this chaotic and noisy world.
Usually an educational institute would promote themselves by just showcasing what courses they provide through annoying pop-up ads or sponsored facebook posts etc.., but you guys have actually differentiated yourselves by creating a knowledgeable & valuable content and sharing it for free through social media (Youtube), with the main objective of enticing your potential customers to get an interest in such a field so that they can sign up for your courses, thereby increasing your customer base. A genius marketing move. Kudos to you guys!!!!

[himanshukhiyani]

Wonderful....A documentary on content marketing which is actually content marketing.

[ritwik]

What a brilliant piece of video !!! I watched this 43 minutes video non-stop !!! This subject is sooo close to my heart...
Loved the idea that... "it is not dirty B to C or B to B, it is only P to P"

[watchvidz]

Life's been pretty hard on us creators but now i see why... We have a very special gift! Mostof us have been creating since a kid just not online. I really see this being 1 of the top professions very soon. IF UR A CREATOR, DON'T GIVE UP🙏 WE ARE TOO CLOSE!

[anenetc]

I am a Digital marketing executive in a tech company and I agree 100% with everything on this video. To be honest, I fell inlove with my job even more after watching this documentary. Thank a million

[writewingmedia]

You hit the nail on the head. What was custom publishing earlier (because much of it was in print), is now content marketing (it's both print and online). The growth of trade publications is the best testimony to that. People want to consume content from specialists. Therefore, generalist publications are on the decline; print even more so. Yes, there is an information overload right now. But the right resource is never short of an audience, be it a food blog, a growth marketing social media group, an Instagram/Facebook page, and so on. The mediums are aplenty, but the message and its impact is the same. The more informative you are, the more reliable you become. And that builds trust and reputation; which is the essence of brand building, and thereby content marketing. This was a wonderful collation of data from different experts on content marketing. I would urge CMI to do more of these; perhaps on a weekly basis. Get every good content marketer on your platform and produce the same kind of content you have produced in this episode. Do it for 1000 people, and you will become the go-to resource on YouTube as well. I am looking at 10M followers in 2-3 years if you do this at a regular clip.

[gerardosanchezsanchez]

As a digital marketing student and content creator I think this documentary is a must, from the point of view of the companies this is a good way to lead to their customer without sending them direct advertising and the customers appreciate this at the same time you are creating an extra value for your target

[ContentScientist]

This is great, thanks again Joe Pulizzi for pushing the "resonance" of Content Marketing across several

[sherrypaintings]

The one thing that I have learned from this video,
Marketing = Awesome guys, great work, simply amazed the way you have arranged the content and the content itself is amazing, Keep it up the good work!

[xupijack]

I'm a student learning Marketing. And this is such a great work! So inspired! Thank you so much for producing this.

[alexthebest]

I have a travel website about Moscow. I watched this video and decided to be more useful to my readers and added a button "Ask me".

[rahulnair]

What a amazing and informative documentary

I started my MBA. And this documentary gave me new sight to see on marketing and understanding customers.
Totally loved it

[anilkapur]

I never knew whether it would be worth my time watching this video, and it turned out to be one of the most valuable ones. It has opened the shut doors to thinking like a human, being a human and thus easily connecting with other human beings, that is real marketing.

[ZaksVillage]

This is amazing, the world have changed so much in little time.

[eifionjones]

Every 'content' producer, whether they are Shakespeare, Speilberg or Starbucks is doing the same thing - engaging an audience with a story in exchange for their attention. The only differences are the model by which a producer monetises that attention. The best content is usually that which IS the product, no need to make it a proxy for anything else to consume. This is why IMO some of the best content is on platforms like Netflix where I happily pay money to give my attention to their products. This is also why I like the concept of Patreon because it keeps the contract between the producer and the audience pure and simple. The biggest pain point for content producers though is that they have to market their content, making it is the easy (and fun part), getting it in front of an audience is where things get difficult. Seth Godin says we should make our products so remarkable that they ARE the marketing. So in that case you just have content, drop the 'marketing' and make good content (or as Neil Gaimen says 'make good art').

[AustinCatmull]

Great #documentary that overviews the history of #marketing and evolution to what we call #ContentMarketing today.

[rppart]

it's such an inspirational content especially when you'll be facing a job interview of digital content executive role. well, have a great day everyone !

[AseelAbdullah]

Great content for the story of content!!

Keep this in minds “you creat the content and content creates you”

[SuperDeluxeEdition]

This was awesome! I've learned new ways of thinking watching this video. I feel motivated to guide my business in a different direction and start thinking of how I can use content marketing this newer way. Thank you for creating this documentary. It makes a lot of sense for the times we live in today!