Content Marketing For Beginners: Complete Guide

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In this video, you’ll learn how to do content marketing and some tips to help you get started (even if you’re a beginner).

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Additional Content Marketing Resources

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Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

If you’ve never really bought this whole idea of “content that sells,” this concept might not make a whole lot of sense or just sound cliche.

But if you think about why and how you made your last purchase that wasn’t a necessity like groceries, or clothes, content was probably involved. You probably had a problem, searched for solutions, and content from blogs, videos, and reviews led you through your entire purchasing journey.

With so much information available at the tip of our fingers, consumers will be influenced by content. Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.

Content marketing helps to creates awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools leading to increased usage.

Best of all, your revenue compounds because unlike advertising where your ads stop appearing the minute you stop paying, content that surfaces where and when your customers are searching, is consistent.

And it’s important to note that no matter how good your content is, if your products aren’t up to scratch, then content won’t save you at least for the long haul.

The two main parts of content marketing is:
► Create content
► Distribute or promote it

You’ll learn everything you need to know about how to do those two things well in the video.

Timestamps:

0:00 Intro
5:40 Create your content
8:02 How to promote blog content
11:21 How to promote YouTube content

#contentmarketingforbeginners #contentmarketing #contentcreation

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Love the jungle gym analogy! Content really does influence our choices. Been experimenting on different platforms and boost app social helps a ton. It’s like having a mini marketing team on your phone.

vanessacastillo_
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Your content is solid gold. On my way to make my 2nd blog attempt, this time studying about it, and your videos and tools are helping me a lot. Thanks.

adriano.santana
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Best channel on youtube 😍 I just adore how unique and helpful your content is 👏👏

meryamle
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Great info, Sam. As usual, this video is very likeable and soluble like salt in water. I have this in my playlist and watch it again and again whenever I lose track of what is content writing and why I am content writer and copywriter for past 6 years plus. Despite knowing so much for so many years, I keep going back to basics to keep my writing intact with how to write clear and short sentences and well-structured and active (not passive, ). I hope somebody you will go into depth about mistakes we as content writers and copywriters make despite being experienced.

varniitprofessional
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Just love the way you guys start, present and back things with your data! 🙌🏼

shaishavgandhi
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"Mesmerized by the presenter's wisdom" had me laughing @ 04:06!
Really great content though! 😁

fortunestudies
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Sam my guy I owe you at least 12 beers and a couple shots of Whiskey your content is a god send. Who know's if you drink in fast enough we could get you swinging on the jungle gym you bought for your kids

jacobfeldman
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You guys are killing it with your content strategy as a whole! That is why search engines rank your content on top positions, They can't avoid it! XDD😍

MG-Marketing-Agency
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@Ahrefs,
I have a few queations
1. To what extent does.a Content Creator/Marketer need to be skilled in tech skills like video editing, photo editing, graphic design?
2. Related to previous question, is there a role in marketig that specifically focuses on creating, editing and managing just the visual content, or is this.the role of that standard Content Creator/Marketer?
3. Related to previous question, when one says"video" as one of the co tent formats, does that mean that simple you tube video of a person talking or explaining something in front of the camera, or a commercial/promotional video, and if the latter is incmuded too, does the Ckntent Creator make that promotional video or some.video editor in the team?
4. How big is the demand for Content Ceeator/Manager job today, clmpared to.other Digital.Marketing jobs?
5. What is the difference between Editor and Content Creator/Marketer?

bfairifudare
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Content marketing is really important. Good content publishing and distribution can provide you the highest ROI in the online world.

syedhussain
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TWow, this guide is like a content marketing crash course for beginners! Super clear and insightful. Thanks for making it so easy to understand!

searchbug
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Thank you for doing this video. I'm as a beginner in business literally searching "Content Marketing" to start create my owm content & promoting it. Again, thank you.

amirhamzah
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Great video! Narrato can take content marketing to the next level with powerful AI content and marketing tools.

NitheeshSeshadri
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Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.

josephinebardot
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Didn’t know you were also from Toronto! 👌🏼Quality Content

BRITTANYBANKSSMUSIC
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Best 16 mins spent! Thanks a lot for this! ❤

christophermar
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I like the way you explain complex information in a simple manner to understand 👍

asifadeni
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That's for your valuable content.
Sir I am going to work on affiliate blog and I have done keyword research and gather more than 100+ keywords wth the help of ahref tool.
I have found 4 type of keywords.
1) best xyz product.
2) abc product VS xyz product
3) model no OR brand + review
4) what, how to blah blah.

Now I am confused about from what type of keywords should I start writing blogs with.
Thanks in advance.

virtualcollection
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Really Good Video sir, I am starting a blog this is my first blog before this I researched many thing and this videos is one of this list

wowwealthy
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This video is so detailed and fun! Post more of these!!

shaklainmohammedsifath
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