Content Marketing is Changing - This is Where it is Heading in 2023

Content Marketing is Changing - This is Where it is Heading in 2023 | Content marketing will keep being one of the strongest marketing channels in 2021. But it's going to be quite different from what you're seeing right now. Why? Because there's just a lot of blogs, there's over a billion blogs. So doing these old tactics won't work in 2023 anymore. Today I'm going to break down how content marketing is changing and this is where it's heading in 2023.

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The first thing I want you to do is to optimize your site using structured markup.

That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2021 over 50% of the searches according to Comscore will be voice-related. These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them.

You also want to use the header hierarchy to help Google crawl and decipher the important data and pages and content on your site. Now another interesting point, and this is from Search Engine Land, roughly 50% of the searches result in no click.

The next thing you need to do is make EAT a priority. EAT is all about expertise, authority and trust.

Google had a Medic Update a while ago. And what this Medic Update did was, they're like, "Hey, if you're Neil Patel, a marketing expert "and you blog about medical advice and surgeries "and what people should do to cure their health problems, that's not good."

Next, you'll see an increased personalization for audiences. Look, there's content on everything. Heck, even on the Neil Patel blog I have content on everything out there, from e-commerce to paid ads to analytics. There's so many areas that it doesn't interest everyone. You're going to see more personalization in content marketing and that's what you need to do. A good example of this is Neil Patel Blog.

This is one of my most clicked areas on my website. If you go on the Neil Patel Blog, you'll see a sentence that says, "I want to learn about" and you can click on the dropdown, whether it's email-commerce, SEO, content marketing, and all of the content adjusts based on what you want to learn about. That's really a simple, easy thing to do and by doing that you'll find that you'll get more engagement from your audience they'll stick around your site more, your bounce rate will go down, more people will keep coming back.

The next big trend, AI and machine learning will continue to take precedence. Google had this update called Blur in which it now understands when you type in "Brazilian citizen looking for US visa," it ends up telling them, "Hey, this is someone in Brazil and do they need a visa to go to the US?" Versus before, a lot of times Google would show results of someone saying, "Oh, US citizens don't need a visa to go to Brazil," right? So with their Blur algorithm update they're able to clearly identify what someone is really looking for, and they're adjusting the results based off of that.

So look up Quora and see what's popular in your space and that will give you ideas of some questions that you consider right and content on, and just nail it. It's not about having a 5,000 blog posts or about 2,OOO, it's all about having the best blog post that answers that question. You can also use Ubersuggest under the keyword ideas report, that shows all the questions that people are typing in within your space.

Again you want to answer all of those questions to the point because it'll help you get that traffic that your competitors don't have, because before Google would just rank high authority sites that didn't go as specific, but they're changing this. They want to rank the most relevant site even if they have less backlinks, less domain authority, because, why? That creates the best experience for our users. And last but not least, interactive content and imagery will take off.

So yeah, videos are already booming, podcasting is already booming, but what things they're doing that nobody's really talking about, check out my Instagram profile.

You'll see that I have content that's micro-content, that is broken down in bite-size educational pieces where you can keep swiping, like a carousel, and that'll give you like quick statements that will help you find the solution.

#ContentMarketing #NeilPatel #SEO

[DrGonzaloDiazUltrasound]

Thank you Neil! This is very important to keep in mind

[exampleify]

I just cann’t describe in words how much your work means for me. I run a small company and it was very hard for me to deal with seo companies who kept on backlinking my site which was useless and expensive. You made me grow so much, honestly I just can say Thank you!

[meryamle]

Golden tips as usual🤩 you're the best Neil 👏👏

[pixelsbytina]

Tip #3 is so brilliant but so simple! I love it.

No one can tell me this man is not the brightest, digital marketer on the planet. I know there are so true heavy hitters but no one hits it out of the park every single time, whether it''s a quick tip on insta or a massive mini-course, everything is on point with Neil. It's an education that can make you rich all for free.

[EdwinDearborn]

Love it. It would be great if you could publish checklists on the actions to implement, with resources added.

[unmiss-com]

Without E-A-T SEO doesn't work. This is direct or indirect ranking factors - it doesn't matter. Building trust and authority is important for any niches, not only medical where it's crucially important.

[thebritishindian]

This was super helpful. I've never even heard of Structured Markup. Never considered the Instagram micro-content either, I was really struggling to think about how to use Instagram for my business. Awesome stuff, thank you Neil!

[kevinsonlibama]

Thanks, Neil. Very informative and brilliant content marketing tips worth implementing in 2020!

[SuePorter]

Brilliant suggestions for one's content marketing. I had never heard of half of what you're saying, but a few years back I purchased one of your traffic products. Excellent work, Neil. I look forward to learning more about micro-content and the Quora Questions as well as Ubersuggest. This was great content and easy to understand. I only have one question, my WordPress site needs a lot of work, so I made another on LeadPages. Once I optimize it, will that work for all you're talking about? Thank you, Neil

[ElevationEveryWeekend]

Telling truths Neil!!! Keep em coming!

[MrPCApps]

Thank you for the help, just thanks got more to do!

[BestProducts]

Solid advice here Neil. You gave me some great ideas for swipe-content, never would have thought of that before. I can definitely see the benefit of it though, especially when it comes to users spending more time on your page. Now it's time to get back to the drawing board and plan some swipe-content. Thanks for sharing! 👍

[goldpunjabihits]

Thanks for a great upload Neil. Getting listed in snippets is great. Majority of the people won't bother going down the result page to check out other sites for solutions. I believe that when writing a snippet answer, it should start with the sentence containing words and phrases matching with those contained on the question.

[bhajandiary]

You made it I just followed you on Instagram. :)

[MrKumar-vyvu]

Hi Neil, nice content delivered. Please make a video on How voice search work ?

[barbiefigueroa]

Great Video as Always Neil. I imagine that some of these tips can be applied to Video Marketing. I'm wondering if the way you have the Personalized Categories on Your Blog, would translate into creating Personalized 'Playlists' on Youtube... hmmmm, Video Marketing is My #1 Content Marketing Strategy, so I'm wondering if there would be any value in categorizing videos as well. Happy New Year and Thanks for Your Awesome Content! =)

[retirementking]

What specifically did you use for that drop down segmentation menu on your site? PS I love it

[learnearnwithdonald]

Thanks Neil! Always giving useful info

[cleliamattana]

What I know (In the travel niche of course) is that with Google using his own booking widget on top of the page for the most profitable keywords is going to sink a lot of good content that makes it on the first page. Even big corporations are complaining about it, imagine how hard the life of a travel blogger will be. Yes, there are other ways to get traffic but not the one that TRULY will make you earn for real. Sad truth most of my colleagues are experiencing at the moment. Google has become a real monopoly and does what it wants. Not to mention the question boxes, yes you're on the first page, but google gives the answer in a snippet and fewer people will click on the link. Bummer and totally not fair.