How To Do Keyword Research For YouTube Video

How do you do keyword research for your YouTube videos the right way? I asked myself what difference it makes whether I do the keyword research before or after I create the video. And I realized keyword research is not only about optimizing the metadata!

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On this channel I want to give you the knowledge and insights to simplify your YouTube growth journey. Expect tutorials as well success stories of other YouTube creators – all aimed towards giving you practical growth strategies.

I host a Morningfame Q&A live stream every first Saturday of the month 12pm US West Coast / 3pm US East Coast / 9pm Central Europe. Simplifying YouTube growth one question at a time.

Cheers, Nico

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Brian G. Johnson joined in on the pursuit to grow Morningfame’s fanbase. His channel is a delight:

[Weaponsandstuff]

Great video, I'm really looking forward to the keyword tool when you finish it, it will be very helpful for optimising video production.

[GabeWave]

Nico you are my FAVORITE YouTube teacher. I like it that you are humble and down-to-earth. You explain all of the steps clearly and with excellent graphics to make it easier to understand. Keep up the good work

[IDICBeer]

Great advice, I couldn't agree more. I come up with my video idea, then do the keyword search and adapt my idea around the results, work very well

[VegardThefilmmaker]

And this is so important you are a small channel to do the proper research so you get more successful ranking for your videos. Looking forward to the new tools Nico 👍

[DougsDharma]

Thanks Nico! I have to admit that keyword research isn't much of my workflow, mostly since it doesn't turn up hardly anything in my field. All the keywords with more than about 10, 000 hits are very, very basic, and there are a lot of important, very relevant topics with hardly any search flow at all. Now, I could just abandon all those topics as being too small, but I prefer to get the right material across, trusting that if and when folks are interested in those topics they will find the videos using those search terms. I'm not sure how else to do it.

[NowThatsGaming]

This is something really important and what I wish I knew years ago! I always just did videos that I wanted to make, but didn't search well. Now that I am taking my time to research before creating these videos, I found a ton of different low-medium competitive keywords to rank for! I now understand that in the beginning you should follow the low competitive keywords and later as my channel grows I can add on bigger keywords and always come back to the videos I wanted to do.

[SchoolOfDropshipping]

Thank you, Nico! I'm learning new features in every video. Great content.

[Sedona.s.t.]

Thank you Nico! Can't wait for the key word research tool! Keep up the great work! 👍👍👍😀💖

[DennisTysonPleinAir]

Hi Nico! I make the video and then do the research as well. My channel is interesting because it’s always about the primary thing I do...Plein Air Painting. I do discover in my research terms that help with ranking. It usually relates to things like “painting a snow scene” or “oil painting snow scene.” The fundamental thing is still plein Air Painting, which on its own is highly competitive. I think I have one video under that search term in the top 30 but that’s the best I’ve done. Interestingly enough, MorningFA.ME is always recommending that I make more videos like that one.

[PamDuthie]

well said, and honest. I know I should think of the term first, I try to.

[footballegy]

You deserve a lot more Nico. I'm signed up and love your work. The keyword research tool and channel cluster when is this available.

THANK YOU

[NinesCatudio]

Hmmm... interesting. I used to do the idea first, too. But will have to change the strategy here, I guess. Thank you for the great video.

[AirborneSurfer]

Like you, I do my keyword research on the back end to optimize videos for publication (which tends to work since I'm mostly project-based anyway, rather than a "trend chaser"😉). One of these days, when I finally clear my idea list, I'll likely switch to front-loaded research to leverage things that are already being searched for!

[MaxItUpwithMarta]

Thank you Nico, it is amazing that such a common sense approach had escaped me prior to watching your video. I feel a bit silly and very grateful you offered this video. You are BRILLIANT!

[Zapzockt]

Hi Niko, this is very correct for the most video types, i'm pretty sure, but it does not really work this way for my niche (gaming). But as i am going to start a second channel with tutorials and howto videos in january, i think this will become very, very important for me. Thanks for sharing your informations :)

[NimanthaDias]

Just wow! What an explanation. Double thumbs up 👍

[doonersdomains]

Many thanks Nico....think I'm getting the idea...lo

[Draconicrose]

Really looking forward to that keyword research tool. It sounds like it's shaping up to be nothing like what's on the market right now.

[MepsYoutube]

Can't hardly wait. Also the review section will be available for all users?

[japanjaydee]

Hi Nico, you have more subs than me now! Nice going :) I've done a lot of keyword research after making videos, but this is for the videos I have in series, especially my Star Trek episode reviews. But I rank well for those, anyway, as I have very little competition. For my series called Authors Answer, I've been researching keywords before recording to figure out what would be the best title. I already know the question being answered, and I focus my answers on the keywords. On my science channel, I research before. I did a lot of research for my solar system exploration series I'm working on now.