How To ACTUALLY Do Keyword Research - SEO Unlocked With Neil Patel

Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you.

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Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank.

There's really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

Second, you need to research your target musketeer right? It's all about researching that individual.

You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas.

So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website.

#SEO #NeilPatel #DigitalMarketing

[neilpatel]

Want More Traffic, Leads, and Sales? Go Here: Npdigital.com

[tehreemsarfraz]

So this guy here is giving this information out for free ?!!!! Angels do exist ! Thank you! I took a course on SEO and none of my teachers explained the keyword factor so well and finding the right keyword is the soul of SEO! Thank you so much !

[digitalfarhanbajrai]

Thanks, Neil for this. Before watching your video. I don't do keyword research in the prescribed format. I just go and write the article and publish it. But after this, I will insha'Allah apply the steps. Thanks a lot.

[suhailahmad]

Hey Neil,

Man its no wonder why forbes put you in the list of influential marketing persons. Just a day ago I went through your pdf about marketing and let me tell you I have been getting positive results and my Youtube channel is getting much higher click rate than ever.
You are an inspiration man.
Really a big thank you

[OdLuisMarcano]

Neil!

You never dissapoint me, on the contrary, I usually arrive at the end of your videos with a feeling kind of "what a awesome advice"

The muskeeter intent, cool!

Thanks!

[ryanbostick]

Neil: your videos are great. I am new to SEO and keywords with a site we are about to do a UX/SEO revamp, and it's been a great intro while not being overwhelming. I saw you give a talk at a conference online, and so I just wanted to say thanks. We have a lot to learn, but you got us started on a good foot.

[stanleykroft]

Hey, Neil. I have an audio suggestion that may help with all the popping and thumping you have on these SEO course videos. You're probably using a cardioid mic that is aimed right at your face, but you don't have an adequate pop filter to prevent those plosive sounds caused by "Ps" and "Bs", etc.. That is what is causing the pop and thumping. My suggestion would be to get a pop filter (panty hose stretched over a hanger works) if you want to still use that microphone or you could instead use the lavalier mic you use in most of your other videos. Thanks for the videos!

[nylo]

Thanks champ 👍, I don’t understand of the the way it should be done but my mind is opening, I will definitely invest in you amazing tool to learn very well, there is so much things to learn in SEO, it requires other tools such as Google Analytics, Facebook.... hopefully you are here, I have a new website, I haven’t even started writing content, i have to understand the game first, and SEO is the first game. Looking forward to learning more here, 🙏

[RichardMcCormick-cygb]

Everything is clear. Brief and clear. No water. Thank you)

[NayemMahmood]

Thanx...I am inspired through your videos...I was not that much active at youtube before..but now I am active and the credit goes to you..thanx again

[grantmatthews]

Thanks for your free SEO info course I am learning from the beginning and I appreciate your input and detailed work and free PDFs

[BrianManning-tdeh]

You putting this up for free is actually clutch - praise to you

[munishyoga]

Hey Neil,


I'm very excited to be in the part of SEO Unlocked - Free SEO Course.
One quick question, Do I really need to install Facebook Pixel guide to know about audience insights ?

[MichaelNeal-rwmw]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[matsidisoshoes]

Thank you so much, Niel, for creating this as a free resource! Mind blown. This is amazing!

[KeywordResearchSimplified]

*This is a fantastic start to the series!*

[lj]

Hi Neil, I have a couple of questions about SEO keyword research:
1. When researching keywords, is it recommended to research competitor websites. So, the business I may have may sell handmade wood products and I may want to research similar type businesses for keywords for use in my website. Is this good practice?
2. Should SEO keyword research be done just for the homepage or for all pages. Generally for the landing page or Home page, this is the norm. However, should SEO keyword research be done for the other pages even if the keywords used on the homepage lead to other pages on the site?
3. Is there anything that determines how many SEO keywords may be used for each individual site? So, basically if the website is large or small, does that have an effect on how many keywords you are researching for?
Love your content by the way.

[JamieMckaye]

Neil, regarding your point on an article about meta tags. These ‘beaten to death’ topics are normally the most highly searched and in turn, more valuable. I understand finding a niche angle to write about as well as being on the cusp of SEO evolvement (on topic news etc) - but surely, if you’re an SEO, you’re going to want to create exceptional content on topics that drive traffic no? And although these topics are beaten to death, what stops us from articulating Better articles that what’s out there already? Or would you just discourage this entirely?

[maxwellsterlingYT]

Thankyou for the video, yes very handy! Look forward to implementing into my projects.

[DieSternenweberin]

Thanks for sharing 🫶🏼 I moved from Wordpress & Divi to Squarespace and totally confident. My old site was for blogging and having fun but now i start building my own small Tarot & Soulful Mentoring company. I registered on Ubersuggest and start building my keyword list 🤍