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Ethos, Pathos & Logos
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Produced by Ricky Padilla
How do you persuade someone to see things YOUR way?
The Greek philosopher Aristotle had some good ideas on how to persuade people. Among his most
powerful techniques were what he called the three appeals.
The appeals were designed to ask an audience to believe his argument.
Aristotle called these three appeals: Ethos, Pathos, and Logos.
How do you persuade someone to see things YOUR way?
The Greek philosopher Aristotle had some good ideas on how to persuade people. Among his most
powerful techniques were what he called the three appeals.
The appeals were designed to ask an audience to believe his argument.
Aristotle called these three appeals: Ethos, Pathos, and Logos.
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