Modes of Persuasion: Ethos, Pathos, Logos, Kairos

In this video, we look at Aristotle's powerful rhetorical strategies called the modes of persuasion that will help you strengthen your writing. These four persuasive techniques (ethos, pathos, logos, and kairos) are essential for making any argument compelling.

**TIMESTAMPS**:
0:00​ Intro
0:49 What are the Modes of Persuasion?
1:53 Ethos
5:14 Pathos
8:54 Logos
10:39 Kairos
12:48 Final Thoughts

**RESOURCES MENTIONED IN THIS VIDEO**:

Hi, I'm Nicole Bianchi! 👋 I’m a writer of short stories and memoir essays as well as a writing teacher and professional copywriter. Here on my YouTube channel, I make videos that will help you take your storytelling, copywriting, and marketing skills to the next level so you can communicate your message effectively and inspire more people with your words.

As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my writing "Soli Deo gloria". Psalm 45:1.

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[dr.elysaroberts]

Thanks for clear videos - content re: persuasion really helped me get clearer on how to reply to student questions better. Bookmarked your website to revisit for courses or 1:1 strategy!

[roseb.]

Thank you so much for sharing... I preparing my presentation on how Captain Planet will be a great mentor for our class. 😊

[MichelleBarrett-jmch]

This was so helpful with the formulation of my essay for rhetoric. I wish you were still posting and hope you get to see this post.

[gabrielmills]

Interesting and hepful, thank you. It prompts me to think about re-reading Robert Pirsig's "Zen and the art of motorcycle maintenance: an enquiry into values" as a teacher of philosophy and rhetoric, a lucid exposition to Pirsig's son in nightly instalments on a joint motorcycle expedition. "Rhetoric" now has a bad name denoting hypocrisy, mainly in politicians: "empty" is the adjective most often found with "rhetoric". But in ancient Greece, Rhetoric used to be a central feature in philosophy and central to any serious education: which persisted until the Middle Ages in Scholasticism. It was something akin to what we might now call epistemology -- standards for how we derive and recognise knowledge. This cannot be done without looking at modes of communication, persuasion and negation, and the kinds of logic and values they trade in.

[NilayKumarDas]

This is the best definition I found in web . You are another Aristotle 😂. Keep posting more

[MorganEAppah]

You made the topic so easy to understand

[jessicawood]

Great Video hope I can follow you. You definitely helped to make this topic easier to understand, now the task to use it.

[dinsfire]

best explanation of these I've found

[bossgbini]

This is so good. I loved it! I've subbed.