What is USP? Unique Selling Proposition Explained For Beginners

USP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services.

USP Definition:

USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them."

Why is USP Important?

A company's USP will guide its Marketing Strategy. Brand messaging and positioning will be geared around the main benefit a company is selling. Quality, price, customization/options, ease of use, availability/speed, service, accessibility, and sustainability are just some examples of USPs.

[gorhmanh]

studying for a business exam and this was so helpful! The use of multiple examples really helped me understand the concept of what a USP is :) thank you!

[TheGenelephant]

This is amazing. Thanks for explaining this in such a simple and straightforward way. The examples are fabulous! Appreciate you.

[lika]

this is very helpful!!! thanks very much for the great and hard work.