What Is A Unique Selling Proposition? How To Create One (Plus 5 Examples To Inspire You)

What is a unique selling proposition? In this video, we will cover how you can stand out amongst an ocean of businesses.

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Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.

Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different from another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.

That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.

Here is what we’ll cover in this video:
00:00 - Introduction: The Need for Differentiation in Business
00:55 - Tip #1: Creating a Unique Selling Proposition (USP)
01:06 - Detailed Explanation of USP
01:44 - Importance of a Holistic Approach to USP
02:02 - Significance of the Message in USP
02:22 - What a USP is NOT
02:54 - Examples of Strong USPs from Businesses
07:51 - Creating Your Own USP: Step-by-step Process
09:53 - USP: Defining Your Competitive Edge
10:34 - Recap and Conclusion
10:59 - Shopify's Free 14-Day Trial Offer
11:16 - Video End and Final Remarks

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[FuriousMarketing]

Assertive, defensible, and specific! Talk the talk and walk the walk. I love your USP breakdown. Adding examples helped a lot.

[Ava]

To be honest all I need right now is inspiration. Thanks to y’all for the uploads🙏❤️

[learnwithshopify]

Hey guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!

[YoitsWeslo]

You. Are. Amazing. I instantly subscribed and watched this whole thing twice. Thank you so much! As a first time small business selling art I really appreciate this. Really makes you reframe your thought process and position as a strong competition in the world with just a strategic story.

[VintageByte]

Jesus your energy is contagious! Thank you Michelle! Much love!!

[Henry-grir]

Extremely helpful to me, it’s been a long time for me struggling to stand out of the competition, your unique selling proposition concept really gives that light in the shadow

[henrysafari]

Hey Bali i really enjoyed your teachings I watched all of them, during tonight, i had not planed to, its my first time i do keep learning on YouTube channel continuously without quitting you are so amazing! keep it up!!

[blessingolabode]

I needed to hear this thank you for the great illustration. i just started my online digital marketing business few months back and have not not been getting any leads watching this video has given me some ideas

[ytnremt]

Thank you very much for presenting the video so beautifully. Give more such videos. I will work.

[varunroy]

Love your video it's so concise and to the point.. also can you guys make a video on ios 14.5 on how to tackle it?

[LucyGriffithsdotcom]

Thanks for sharing these valuable ideas...!

[Meddd]

I liked the way you gave a short pause in the video 👍🏼

[kushagraoberoi]

I love this channel and the tutorials! 🤩👏🏼

[janiecristinasalskov]

Loved this! I work right now with ESP´s selling travels. Can you give advice? J, Denmark :)

[taykratzer]

You did such a great job with that topic. Much help. I was referred to this video from RevRoad in Provo Utah.

[kappalearninggroup]

Wow, this was sooo good! Thank you Shopify!

[facebookhackerrr]

more on marketing please, its my first time subscribing to a channel just to get more info about online marketing strategy and commerce

[ProjektX]

this was insanely useful content thank you so much !!!

[zerospower]

Great video. What about marketplaces,
Speedy delivery, 100% authentic products, affordable pricing ain't gonna work. Any ideas!

[FurkanKhan]

I can't seem to find link to copywriting resources in the description :/