What Is A Unique Selling Proposition or USP?

Learn what a unique selling proposition is and why it’s so important for your audience’s buying decision.

#uniquesellingproposition #USP #branding #brandstrategy

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By the end of this video, you’ll understand what a unique selling proposition is, why you need one and why your customers rely on it to make a decision.

First, we’ll address some of the terms that the USP or unique selling proposition is commonly confused with including the differentiation strategy, value proposition, positioning strategy, positioning statement and elevator pitch.

Next, we’ll look at the unique selling proposition definition and how this translates to the reason you give your audience to choose your brand.

Then you’ll discover why you need a USP and how you can be unique without being disruptive or game-changing.

Finally, you’ll learn the key to a successful USP and how to can lead to brand loyalty

0:00 What Is A Unique Selling Proposition or USP?
1:15 Unique Selling Proposition Definition
1:49 Why You Need A USP?
3:08 The USP Has Many Levels
4:14 Do It Consistently Well




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[cannonball]

Fantastic channel. Has helped me no end. Thanks 🙏

[gc]

All information is great. Valuable. Thanks.
Yes it is confusing for a starter to find a place for all the statements in mind

[jojomargaux]

Thanks for this information, it was very concise, but very effective. But here’s my grip at the moment
I am launching a luxury lingerie brand this summer, but I am finding it a little difficult to really compare my brand with others, because I don’t see any other brands here to compare mine with. They’re not doing what we’re doing, they’re not offering the services we are offering. My brand is so up to date and modern, vs the competition, our items are home made, the craftsmanship is impeccable vs the competition who orders there’s overseas, we offer luxury for cheap, we do offer sizes from XXS to 2XL I know a few of my competitors doesn’t offer either sizes. Just wonder if those information could help me to formulate a compelling USP statement.