Developing a Unique Selling Proposition (USP) for Your B2B Business

Lear how to develop a unique selling proposition (USP) for your business.
It's so important to get your unique selling proposition right because it adds that clarity you need to speak to your potential customers.

In this video we're going to walk you through exactly what you need to do to get your unique selling proposition right, and then what to do with it.

Here are some of the problems that a good USP is going to solve for you.
#1 It’s going to get rid of all of that confusion about your products
and services and the value that you can deliver to your ideal customer.

#2 It's going to give you alignment about what differentiates you. You want everybody in your organization to understand how your business is different than all of your competitors and a USP will take care of that for you.

#3 It's going to give you consistency in your messaging. And, consistency in your messaging is so important because at the end of the day, marketing is really an exercise in memorization.

If you have everybody speaking the same language and using the same unique selling proposition, you're going to be able to use that message over and over and over again which is going to allow your customer to file in their brain, “Hey, this company solves that problem for me.”

The key parts of a unique selling proposition is really to make the prospect curious about your business.