Content Marketing Trends for 2024

We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

1:02: Despite slightly smaller budgets, businesses remain committed to content marketing
2:47: Reports indicate higher success rate for those who invest more per asset
3:24: What we're currently seeing in AI's impact, AI usage up YOY
5:25: Is AI helping or hurting your content?
7:29: Where AI is making the most significant impact
8:46: Unpacking the decline the link building and its implications
10:32: The rise of organic link building
11:42: Interactive content use surges
13:07: Is AI and code development practical?
14:51: Businesses biggest challenge — lead generation

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