12 Trends in Social Media Marketing for 2024

What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences?

Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.

In this video, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior.

You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms.

These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come.

#socialmediamarketing #graphicdesign #marketing

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

[PhilipVanDusen]

Ooops. I had to re-upload cuz I found an error in the video! Lost all the previous views and comments. Doh!

[MountainofInspiration]

Great points. Social media has evolved and YouTube has taken over this environment. 79% growth year over year. Consumers are looking for authentic content creators. They now prefer something more relatable: they no longer want to be fed over the top videos. Thanks for this insightful video.

[rahmanfable]

This video really helped me to understand the social trending within a glimpse....Thanks a lot...

[MountainofInspiration]

By the way I love the way your video was edited. Great attention to detail.

[heyjasminek]

The stats with the trends! Great research ✨ and loved that cheeky plug about micro influencers 😜

[brandoncolemanjrofficial]

A GREAT overview with invaluable insights and advice. Highly recommend.

[muhammadizzat]

you know this is the best info I get yet than most of the youtube videos i checked on youtube, most of them yapping about quotes and about the greatness that they did without even telling a way to do it lol

[KordTaylor]

👏🏻 Realky great points. Love the stats. Just need to see where they are from.

[paulroos]

Thanks for sharing. I love the video. There are nowadays plenty of scammers on Facebook, is YouTube less "scammer-friendly", meaning that YouTube is not convenient for their schemes? .

[MountainofInspiration]

Smaller accounts have a better engagement because they take time to engage their audience by responding to their comments.

[gehtdirgarnichtsan]

In the future, I want to work more with A.i tools, but only use A.i as an assistant. I'm increasingly seeing that every second video on social media is now polluted with heartless, mindless and meaningless content. I believe that the majority of people feel the same way and that the people in the big offices at YouTube will set some kind of limit or intervene in some other way if it continues to get out of hand.

[SaltPiston]

meaning full human connection however ai generated content it up 70 percent?