What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

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[shafiqahmad]

The below notes are created using Bard tool :)

The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing.

She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change.
One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work.
Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers.
Apotheker argues that the key to success in the age of AI is for marketers to develop a "left AI brain" in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition.
Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand's values.
Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills.
I hope this summary is helpful!

[JennaAliados]

generative AI is a big deal for marketing, but there's also AI predictions for marketing, like lemon AI

[CarolineShalom]

This TED talk is so needed now in all age groups not just for businesses but anywhere... whoever is using AI or anyone who is improving their computer skills not to depend totally on AI but use original ideas and cultivate inner creativity. it doesn't matter how gigantic AI will grow in a few months or a couple of years, we humans must continue to generate new ideas and bring out the best in our brains.

[Sapionad]

Seeing the same advertisements and content on social media in a bigger amount and sounding the same is a real threat. Very insightful. Thank you!

[vico]

00:08 Generative AI will drive the next big productivity revolution.
01:28 Marketing is evolving from traditional to specialized skills.
02:50 AI is transforming marketing activities.
04:11 Marketing and other functions need to adapt to the impact of AI on content
05:36 Using predictive AI tools for marketing decision-making.
07:06 Training AI only on current data can trap brands in their current territory.
08:19 Over-reliance on generative AI can stifle innovation in marketing.
09:30 Marketers need to reskill to use AI effectively.

[prakashganta-wobm]

Jessica Apotheker is insights are just what I needed! Speaking of evolving marketing techniques, I have integrated DoYouMail into my workflow over the past 6 months, and I could not be happier. The scalability and easy email ID creation have been such a relief. For an extra layer of protection, I pair it with FilterBounce—keeping my bounce rate under 1% has been crucial. Hey TED, consider exploring DIY tools like these in future videos!

[amparocribas]

What impacts me the most it is what she has told about, our ideas being the core of AI. So, there is time to keep creating, for more to be generated. ❤❤ loving it 🎉

[BehaviorCoachNeysa]

We need to ditch the dichotomies and focus on continuums. My brain is both 'left' and 'right'.

[PARTH_GHOGHARI]

Wow, Jessica Apotheker just blew my mind! Marketing in the age of AI is such a fascinating topic. After watching this, I cannot help but think that implementing tools like Mystrika for my cold emails has been a game-changer. It is been about 4 months now, and the detailed analytics and A/B testing features have significantly improved my campaigns. Love that it is a pay-once-use-forever deal too! Also, they should totally make a video on DoYouMail, it is awesome for unlimited email sending and reputation management.

[gammaraygem]

People do still not realise how impactful AGI will be. It will vastly outdo the impact of the discovery of fire, or electricity. By a factor of thousand. This lady lives in a fantasyland that may exist for a couple of years, while AGI is still in its infancy, and then completely vanish.

[digitcrafter]

Great insights, Jessica! The future of marketing is all about leveraging AI while keeping our creative edge. Your pragmatic approach is refreshing and offers a clear path forward for marketers. Thanks for shedding light on this important topic!

[joependleton]

This will be an Accelerating International market, which will develop over time... Ted is usually ahead of the curve..!!

[bionicerkin]

I do hope a concept of counter/anti marketing tools will be introduced with the advent of AI as well. Something like antimarketing, similar to antivirus or noise cancelling, .

[SuccessMindset]

Marketing data scientists can impact the market through learning AI; thank you for the insight

[am-yonas]

AI can help identify trends based on historical patterns, but human decisions and creative aspects are often still required for new ideas and innovation. The use of AI in data analysis can provide valuable insights, but humans still have a key role in developing new ideas and facing emerging challenges in the future.

[colrockyoga]

felt like an ad for Boston Consulting Group. Not where I would turn for creative advice!

[pottedrosepetal]

Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity.

This felt so vague and like a business meeting with a boss who just throws keywords around.

[rodolfoperezlavandera]

Hello, excellent reflexion. Right now, I am doing my doctoral studies in marketing and I have an excellent point of view that I agree with you, despite I have my master's degree in digital technologies.

[raielschwartz]

Jessica Apotheker's insights into the influence of AI on marketing are truly enlightening. Her perspective on how generative AI will transform the workplace, while emphasizing the irreplaceable value of human ingenuity in ideation, is a refreshing balance. I appreciate her exploration on how marketers can navigate this evolving landscape. This TED talk is a must-watch for anyone engaged in the industry. Looking forward to witnessing these changes unfold!

[inminutesorless]

That was actually great! Thank you Ms. Apotheker