The Shocking Downfall of Byju's

In this video, we unravel the story of Byju's, the once-celebrated Indian edtech company that revolutionized online learning. From its humble beginnings to its meteoric rise, Byju's seemed unstoppable. However, aggressive sales tactics, mounting losses, and a toxic work culture led to its spectacular downfall.

As the pandemic waned and students returned to classrooms, Byju's struggled to adapt. Regulatory scrutiny, legal battles, and controversies further eroded trust in the company. Through exclusive insights from the book "The Learning Trap: How Byju's Took Indian Edtech for a Ride," we explore the key lessons from Byju's journey

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[IITDream]

As a student who was mentally harrassed by a Byju's salesman. I see this as an absolute win 💯🔥😃😃😃

[iam_a_science_kid]

I remember a movie 'Chalk and Duster' in which Jackie Shroff said "KEEP EDUCATION AS EDUCATION NOT AS BUSINESS"

[roshanrathore]

I'm victim of byju's..😭
They forced me to buy their course and wasted 19000 rupees due their pressure
This is called karma..it was not education they were selling but product 🤬

[Sa_STATUS]

You know what brother....
Just 3 years ago mere ghar mein yhi hua tha but mere father agree nhi huye the or mujhe Byjus join nhi krne diyaa tha.... 🥳🥳🥳🥳
I'm happy Today.... For my father who took best decision for my future.... ❤❤❤❤🥳

[guaravsingh]

2020:-BYJUS runs Aakash
2024:-Aakash runs Byjus








😱 My first comment got 3.4k likes .i am also an Aakashians( durgakakund)

[unplugged_insaan]

I worked in a team which was directly under the CEO of this company.. And i can truly says whatever this guy is stating is 200% correct information.. Hat's off man what a research!!

[SumanDas-kjtx]

Moral of the story :- if your aim is really to help others then the whole world will help you to grow (like pw).
Whereas if your aim is just business rather than pure service then you will lose everything (like byjus).

[subham]

You forgot to mention, Byjus invested millions of dollars on FIFA WC 22 Sponsorship an signing Leo Messi as brand ambassador who is one of the most expensive celebrity in world to market.

[hitendubey]

I was in 9th and this sales trick was applied on me and my parents get demotivated but i have said them beleive in me i dont need this things to excel in 10 so i scored 97.5 and was district topper with my own hardwork

[sar_]

I still remember in around 2018 a salesman came to our home and asked me around 3-4 question and fortunately i gave all of the answers correctly 😂😂 and i am glad that my parents believed in me and rejected the offer of that byjus saleman+ mujhe useless feel karnwane ki puri koshish ki gyi thi 💀

[AksharVarshney]

Great We too experienced BYJU because of our daughter 's enrollment. This is called ' KARAMPHAL ' . One should learn it from the episode of BYJU.
Thanks and regards.

[dattatraywaghchoure]

Now I am in 10th, but when I was in 5th they called me and asked me some questions to which I gave answers, they asked me to join their online course but I didn’t wanted to join it and literally they called me again and again telling me we are coming at your home to meet you.I was literally horrified . They were literally trying to threaten me.I told my father and he handled it.

[Sumit-Samanta]

I am ex employee of byjus. And there whole story is genuine what he said.the nightmare of edtech industry.

[AnjaliShankriwal]

I am also education counsellor and this is the reality of every famous institute ✔️ 💯

[devangpanchasara]

5:36 .. "hired fresh engineering graduates and formed a sales team...", this line brought tears in eyes and laughter in mouth.

[Doctor-Aspirants]

5:37
Byjus ne mere papa ko bhi call kar ke meeting ki thi aur papa ko razi kar liya tha
Fir mere papa ne tablet ke liye 30000 rupees online payment kiya to voh payment waiting par chala gaya
Aisa batane ke bad bhi voh call karte rahe
Fir papa ne credit card se payment kiya
Uske bad waiting payment bhi pay ho gayi
Iska matlab humare pas se to 2 times payment hui to unhone woh payment wapas nahi kiya, kaha next year ke courses aapko denge
Fir kuch din tak use karne ke bad muze unka content pasand nahi aaya kyun ki mai maharashtra ke ek village se hu to yaha par semi-english medium ( yani ki yaha ki mother tongue aur english dono mix kar ke simple language ) me padhate hai so maine papa ko bola ki ise refund karwado to unhone pehle call kar ke pareshan kiya mat karo refund aapka hi fayda hai
fir us tab ko Indian post se send kar diya fir 8 se 10 dino ke bad sirf 30000 rupees refund kar diya, jab ki humare pas se galti se 2 times payment ho gayi thi
Humne unse bat ki to bole refund kar denge, par bohot mahino ke bad bhi refund nahi kiya to humne kaha uske badle humein woh tab fir se send kar do fir aisa bohot dino tak chalta raha aur bad me humare vo 30000 rupees waste ho gaye
Byjus is fraud 👿😾
Middle class famili ke liye 30000 rupees bohot hote hai

[Sanghmitraaasisodiya]

I was a victim of this! Toxic work culture. As an employee I was a part of this. It gave me many health issues in very short period of time. Luckily, I had the financial backing so I could resign. But my health suffered for long. I knew this company would fall so quickly. The way employees were being treated and the way employees were being forced to sell courses to parents was so bad. It was all emotional manipulation.

[apsaugust]

Byju's is a very interesting case study for management.
On the other hand, it's vision was revolutionary. I hope it will rise again with some business ethics.
Byju Ravindran might not be a good businessman but he is an amazing faculty.

[alokmahadev]

Making education as business……….treating innocent students as customers……charging lakhs of money from there parents…..he is really a cold hearted man

[vihaanyadu]

Bhai, mai ek 10th grade ka student hu (2024-2025 Batch) aur aapne jo sales trick batayi, usse zyada accurate explaination maine aaj tak nahi dekha. Jab mai 4th grade me tha, tab mujhe byjus ki app me math games khelna pasand the. Ye baat mere parents ko malum thi. Jab mai 6th me aya, tab covid aa gaya. Kyuki mere sare dost ghar ke andar rehte the, khelna band ho gaya, aur mai din bhar screen me kuch karta. Aur lar bhi kya sakta tha. Ye dekh kar mere parents ne mujhe 7th se hi allen overseas me dal diya (mai nri hu aur gulf me rehta hu). Unka logic ye tha ki agar ye screen pe hai to kuch productive kare. Mujhe ye classes bilkul bhi nahi pasand thi. Phir mere parents ko soojha ki isko byjus pasand hai to byjus me daal dete hai. Hamare saath us sales representative ne ek online meet set up ki aur jaisa aapne bataya, vaisa hi mere saath hua. Unhone pehle mujhe pucha ki mere interests kya hai etc. aur phir mujhse vo same circle me kitne corners wala pucha. Kyuki meri math bahut strong thi, maine vo question answer kiya. Phir mujhe pi ke bare me pucha gaya, jo ki 9th class ka syllabus hota hai. Vo mai nahi bata paya but mere papa ne mujhe support karte hue unhe hi bola ki ye abhi padhaya nahi gaya hai. But phir unhone mujhe aisa question pucha jo hamne chaar saal pehle padh lar chhod diya tha, aur vo tha ki ear ke 3 bones ka naam batao. Mai nahi bata paya aur unhone phir video dikhaya aur mere parents ko bola ki byjus is a solution. Phir uske baad mere papa aur unhone kuch dino baat karke almost sab kuch set kar diya tha. But apparently mere papa ke sath unki baat ye hui thi ki 3 saal ka course with live teacher interaction, but jab ham pay larne se pehle package jo unhone bheja tha vo delh rahe the, usme 3 years course with only one year live teacher interaction tha. Ye dekh kar ki hame thaga ja raha tha, mere papa ne cancel kar diya. Aur aaj jab mai ye video dekh raha hu tab mujhe realize ho raha hai ki ye cheez ye sabke saath karte hai. Thank you bhai aisi informative video banane ke liye.
Jis bande ne ye pura comment padha usko salam😂