The Ultimate Shutdown of Byju's | Hidden Secrets | Business Case Study | Aditya Saini

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How Byju's is Killing Parents? | Dark Side of Byju's | Business Case Study | why byju's failed | why byju's failed Hindi | byju's failure | byju's failure reason | will byjus fail | how byju's work | how byju's is failing

In this video we will discuss about business model of byju's & marketing strategy of byju's along with how byju's started

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[theadityasaini]

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[sanjanakadkol]

I was in 10th when my earlier byjus course had ended. They came to my house even though I already said no on the call. They said they just wanted to talk to my parents and started asking me some oral questions and some on the tablet in which I couldn't score well. My parents were constantly looking at me and this made me nervous and I messed up almost every question. I was embarrassed a lot. This "counseling session" did not motivate me to study but rather broke my self confidence and I was ridiculed for my way of studying. Still I managed to get 93% in 10th by studying everything on my own and convienced my parents about not purchasing these costly courses again.

[poms]

Like Ashneer Grover once said "The more paranoid the parents are about their kids, the more money businesses can make", perfect strategy by Byju's

[divyansh_madaan]

A byjus salesman once came to me when i was in 11th
He was himself not fluent in english and wanted to ask me, what is ledger?
And what he actually pronounced was, what is laser🤦🏻‍♂️ and then said see his tuition is not correct
Then he gave me a test in his laptop in which i scored 50%, but my father felt something suspicious and when he checked the result, i actually scored 85% and rest of the answers were entered wrong by byjus
After that he had to leave
Shame on byjus

[anushkabose]

Last year when I was in 6th a Byjus employee came to our school and handed us a worksheet of about 50 mcqs. The questions were given from all subjects. Out of the fifty questions I was doubtful of 99% of my answers because they were so hard and we hadn't been taught those. The math mcqs were not even of 6th standard. The test made me very unconfident of my self and I thought my friends were doing better than me. But after the test my topper friends told me that the questions are not of our standard. She said that her brother who is currently in class 8 has those topics. I told my mom about the test when I got home. She never liked Byjus and said that they just want to lure us to buy their courses. After the results came the BYJUS employee called my mother and said I scored below 50 % and were convincing my mother to buy the course. But she was smart and she found it odd because I always get above 80% so she said no. Thank god she did that.

[yashdalsaniya]

I was a BDA in BYJUS, everything is 1000% correct.
Not a single word is incorrect. I planned to stay in the company for a year and then go to the USA for my further education. But I left the company approximately 5 months after I figured out the real agenda of the company. Of course, I figured out the same during my training period and therefore I have never done any unethical sales .... If I went to see a lower middle class parents they I always suggested that they study from YouTube. That's more than enough.

[Rk]

As a person who worked in Byjus, I had a very bad experience. The work culture was super toxic and they ask us to make sales unethically targeting daily wage earners and forcing them to buy the package. I left the company at the end of my training period and 8-9 others ( from my team) left the company at the same time. And it is true that Byjus took down a lot of videos and articles that were against them.

[vasavisrirangam]

As a parent I don't hesitate to say that until we stop putting pressure on our kids to score 100s, 95s.... we will continue to feed people and companies like this. Every child is unique, we just have to recognize that fact and support them but not put our own children down like this. The day, we as parents, stop losing sleep over marks, that day our children will flourish naturally, we will stop feeding these kind of fraud companies and also the education business in the form of hi fi schools and colleges.

[staraluminumltd]

I agree with u, back in class 9 they were able to convince my parents to buy Byjus course for classes 9th, 10th, 11th and 12th. I was a very indecisive child and had difficult time saying no to things. So I took up the course. Over 75, 000 rupees was wasted. I'm just a girl from middle class family and that 75, 000 really meant a lot to us. I still blame myself to this day because I did this to my parents and made them pay so much believing it would help me. I was an ICSE student and all the cirriculum was overteaching and mostly CBSC back then (2018). I got so bad in math and science that I did not take them in 11th and 12th, I wish nothing but bankruptcy over this company, it sure knows how to break dreams more than making one. Now I'm in college studying animation and vfx gotta make the most of what I have and give back my parents the good time and life they deserve.

[sandyk]

Aditya you missed one thing which is byjus has a very dark secret of shutting the mouth of every critic. There were several YouTube channel made by either critics of byjus or victims of byjus but they were all shut down. Byjus even strike their videos on YouTube and their posts on any social media. May be your video will also going to be victim of the same. Best of luck bro

[sameershaikh]

My mom learnt only till 6th standard, she is still perfect in any type of multiplication and division calculation, she used to teach me at home after school time and she made me like I am independent of coaching...now i am in CA finals...and doing self-study

Today's parents should trust their child and let them study for better future and not for corporate rat race that looks to everyone as so called "success".

[amanchauhan]

I remember when I was offered an 8 LPA for BDA head in 2020 Jan. I joined it, and during my probationary period I realised that we are looting such innocent, the targets were next to impossible. I was asked to abuse and accuse the BDAs to get their targets, and without even carrying a salary I resigned. Then Covid-19 hit India and I had to go through a dark time, but happy that I was not the part of this scam

[racram]

When I was in 8th, I almost got trapped in this Byju's sinkhole, the dude asked me questions of concepts that are taught in class 10th, but due to my natural curiosity I already knew some basics (Discovery Science and Nat Geo any Byju's course) and it was apparent that the guy was shocked, he made a few desperate attempts before giving up, going as far as saying that, It was a just a fluke that I got the answer right or in his word "tukka sahi laga tumhara" yeah right, 6 baar tukka sahi laga 😂

[yuuji]

I am a class 10 student who bought a course nearly worth 77k back when i was in 8th. It was a course with 9, 10 and jee neet set. My parents knew i had an interest in science and thought i would pursue that field and bought it. Before buying the course the sales person asked me few questions and i couldn't answer them. I did say that it hasn't been thought in school it but they didn't believe me and bought it. Now i rarely use the app because i don't find it helpful at all and i feel very guilty about it because it took away a big chunk of our savings. And i am not at all interested in taking jee or neet exam. Byjus doesn't care about the students AT ALL. It is a world class scam

[wasifahmad]

I am ex byjus employee. And i worked there for 2 yrs. This is a true video. After 8 months when i realized what company is doing with inocent parents I stopped performing in the company and force selling and started studying tech skills to get a new job and then quit.

[unpredictable-th]

3:52 to 4:18, I am a 15 year old student, and the process mentioned here by you is totally identical to what I had experienced, that too twice. My parents fell in these traps twice, with me disagreeing both times. But in May 2022, my parents ended up making a decision to test the 15 days free trial. During those salesmen take our interviews, they intentionally make us feel behind other students or inferior to them. They ask us those questions which are of higher classes and our parents, eventually fall in those traps! If you try to disagree to buy or opt for their device or whatever, they will humiliate you. Just like what happened with me, after doing that 15 days trail, when we were trying to return that tab, we faced much humiliation from the salesman. He constantly kept calling us and moreoever forcing us to continue that. After a humiliation of I guess 20-25 days, we managed somehow to return that.

[ashwinitarcar]

I told Byjus employee that i dont want my son to score more. Even if he scores 80% I am happy as these students succeed better. I want my son to be businessman. He will employ toppers. The salesperson got bugged and left

[psm]

I had a very bad experience of Byjus, in class 11 i joined aakash institute which is acquired by Byjus, there was an interview that they had arranged for me for admi6at Byjus, after that they told that the fees for 2 year corse for neet was around 2 lakhs, and then they took advantage of my parent's insecurity and paid for the course. The teaching quality was the worst, teachers were not well educated, they couldn't even speak English properly. After all this, i decieded not to study from this institute, I told everything to my parents, there was a return policy in the company, we went to the nearest brancha and enquired about the refund, they started to vonfuse us by saying go here, go there, they were just wasting our time, after calling them for so many times and after infinite number of struggles, i got around 85k back, I'm glad i got this amount at least 😭😭, i would never ever recommend byjus to any of my junior, Boycott Byjus 😭😭

[sreyaseesaha]

2020, I was studying in class 10 then. The lockdown was going on. My father came and said there would be a free counseling from byzus. When the Counselor came to know that I was a neet aspirant, he insisted on getting admission in byzus course of 85 thousands! My Dad said to give us a little time to think. But they did not even give us one day! The counselor said that the scholarship was available until that day other wise we had to pay 1.5 lakh for the course.Then I got admission in the course of neet 2023.(85 k in EMI process) This course is totally a scam and a waste of money because I am not satisfied with the recorded classes . This year I have passed higher secondary .The free classes on YouTube have helped me a lot for preparing HS as well as neet.

[Sumit-qnkw]

This is soo true man, so true.. when i was in class 8, i scored less marks in mid terms and coincidentally i used their website for solving my doubt and then they started contacting my parents for home trials. As my marks were not soo good my parents decided to try it and they did exactly what u said.. they came to my place and asked me those questions which were from class 9-10 and completely out of my syllabus. And then said that I'm completely weak in studies this will affect my future even asked me dumb question that why do we use ball pen in exams like JEET & NEET like wtf is wrong with you.. how the tf will 8th std kid know about this! And the course and study material is complete shit. It is soo complicated and uncleared, one can understand better from YouTube then Byju's. This happened with me when Byju's was not that popular but i can imagine how badly they will trap parents into it today ..