Copywriting & Psychology: 5 Core Emotional Needs Driving Our Behavior

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⏱ Chapters:
00:00 - from Schema Therapy, Dr. Jeffrey Young
02:03 - The 5 Core Emotional Needs
05:49 - The Dark Side of Our Unfulfilled Needs
14:13 - How to ethically use these in marketing?
16:03 - How can you use this? [More Resources]

If you’re terrified of rejection in life and at work, this might be why…
Every human being has a need to feel accepted for who they are. And when we’re young, we’re especially sensitive to this.
Plus any lack of acceptance or downright rejection is turned back on ourselves, feeling like we’re at fault.
It could’ve been something ongoing, in a close relationship. Or it could have been a one-time thing, that forever changed how we see ourselves in relation to the world.
And who knows what those experiences even were?!
But if we’ve ever had a defining experience of not being accepted of who we are, we tell ourselves stories about being afraid of rejection and having that need unmet.
That’s just scratching the surface of what I cover in today’s episode on 5 core needs, how they influence our psychology, and how to (ethically) use them in marketing and copywriting…
5 Core Emotional Needs Driving Our Behavior
Yours for bigger breakthroughs,
Roy Furr

#copwyriting #marketing #directresponse #sales #copywritingpsychology #salespsychology #copywritingsecrets #salescopywritign #consumerbehavior #consumermotivation #buyermotivation #neuromarketing #marketingpsychology #neuralmarketing #emotionalcopywriting

[royfurr]

What do you think? What’s your single-biggest takeaway or action item from this episode?

[motivemystic]

Wow, this video was so insightful! I never realized how much psychology plays a role in copywriting. Understanding our core emotional needs can really help us connect with our audience on a deeper level. I can't wait to apply these principles to my own writing. Thanks for sharing!

[chethiyaniwanthaka]

Bro, I really don't understand How you have Such a low View count and subscribers count! Compare to the valuable information you are putting out! really appreciate it, man! I found you from a video 3 years ago about Mr Sugarman's book!