Build Rapport, Don't Persuade

---

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:

✍️ Other Courses, Templates, and Tools:

🎙 The Futur Podcast:

Recommended books, tools, music, resources, typefaces & more:

Music by Epidemic Sound:

Shorts Playlist:

==

We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[yemiamoo]

People don’t care how much you know until they know how much you care

[lifeoutsidestudio]

This is it! Your prospect feels whatever energy you bring to the table. If you genuinely care, they can feel it!

[R.udii_]

I think realising that as a creator that does commissioned work, you are not a finished product (like a bottle of Coca Cola) that will serve a single predestined purpose. As a creator you are the manufacturer of what that finished is supposed to be. So selling “I have done this and I can do that” without aligning yourself with your client is the reason you become like a finished product, that can be substituted because there’s a lot of people like that in the market, instead of being the manufacturer of the creation and not a duplicate.

[msmarlee]

When you build rapport, you build trust. Your clients will always remember how you treated them and will return or refer others. Be yourself, be kind, listen, talk less about yourself... Let your attentiveness speak for you.

[MonarchRoofing]

What matters to you. So brilliant. Makes so much sence why not just be real and do what we are supposed to…. Serve.

[nashfaulk]

“What matters to you “ their answer is rarely the real the answer

[QuizmasterLaw]

Might be a bit better to have pointed out that building rapport is the first step to trust which in turn may lead to a sale; or, tell me i'm wrong, and correct me.

[mario_vicente]

When clients don't know what they want or need but keep asking for changes until they see something they like.

[ArtEntity]

i want to take over the niche of “digital instruments”

[seansartor]

OR you can PROSPECT until you find someone looking for what you're $ELLING