Strategy Session 3 -- Communicating Reform Part 1: Crafting Messages People Will Read and Watch

In a perfect world, education reforms would take root and spread based on their merit. But we are confronted by an organized and well-funded opposition dedicated to maintaining the status quo. And so we also must sell reform because even the most thoughtful and effective education policies have little chance to succeed without the support of parents, educators, business leaders and community members. But what messages work best when reaching out to different audiences and demographic groups? During this session, experienced communications professionals will review the most effective, proven and tested strategies for engaging the public in reform.

Moderator: Allison Aubuchon, Director of State Communications, Foundation for Excellence in Education

Panelists:

Faye Adams, Florida Teacher
Kristen Soltis Anderson, Co-Founder, Echelon Insights
David Mansouri, Executive Vice President, SCORE