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What is Communication Strategy?
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I speak about the role of what is comms planning. In this video I give three examples from S’well, Nike, and Tylenol to show how comms planning can be implemented on a piece of business.
Comms planning is all about making sure that the media environment helps to communicate the creative idea.
If you look after a group of strategists or are in charge of the weekly meeting this will give you some ideas for exercises to do.
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
Comms planning is all about making sure that the media environment helps to communicate the creative idea.
If you look after a group of strategists or are in charge of the weekly meeting this will give you some ideas for exercises to do.
—————————
—————————
—————————
🔴 WATCH NEXT
—————————
—————————
🔥 Follow me on
—————————
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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