Luxury Brands Only Target Poor People!

Luxury brands know that low-income people want to imitate the richer classes, and they use this perfectly with their marketing techniques. Is luxury fashion only for the poor? Watch my analysis!

Do you think luxury fashion is aimed at people with lower incomes? Tell me in the comments below!

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[bifabija]

There is nothing luxurious in paying lots of money for the privilege of looking like a walking billboard for Chanel, or Gucci or any other brand with logos screaming from every piece of clothing.

[IndigooceanOrg]

I learned this going to an Ivy League college. You almost never saw brand names on anyone's clothes, but the materials and workmanship on what they had was top notch and well fitted. I was a scholarship kid, but I learned to have fewer things that were of higher quality with what little buying power I had.

[rl]

When the masses can afford the product, it ceases to be luxury.

[divinusnobilite]

My dad taught me this lesson in the mid-90s when I was a small boy. We were at a work party, and he asked me who in the room was by far the richest. I looked around and picked the guy in the nicest suit. Ends up it was a guy in a polo shirt who was playing with his wedding ring on the table. The lesson was "the richest and most powerful man in the room can wear whatever he wants." The suit is just another uniform.

[mrs.salazar]

You made such a good point: There are not enough income earners in the top 1% to keep all the fashion houses and designers in business. They would not waste their money shopping for sport!

[deelehey]

Truly wealthy people don’t show off. They have nothing to prove. Good quality items are just a smart choice.

[chgosatrap]

My nephew told me that I dressed like rich people. I pointed out that I was wearing a sweatshirt, and jeans. He said, "That's how rich people dress". We argued back and forth (lol). He insisted that it was only broke people who had all that "Gucci and stuff". I was floored.

[Candid_cl]

Quality items can be found without the designer label inside or out. I choose to buy these kinds of apparel. It doesn’t matter whether I am rich or not. I appreciate high quality non designer items because I don’t need a designer label to boost my self esteem or to show it off to the outside world. Quality apparel fits better and lasts longer then fast fashion. I like to be smart with my money.

[bobfg]

Well, if you have a mansion and a premium car or 2 or even luxury cars, you really don't have to buy branded clothes. The rich have things tailor made.

[hiddenname]

Fake Louis Vuitton, Gucci, Hermes and Chanel bags are so common that whenever I see people carrying them, I automatically assume they are fake, no matter how good they look.

[sbclaridge]

It’s all an illusion the luxury brands want to you to believe… so you’ll buy their overpriced goods.

I’m not buying it. I’m more than satisfied with what I wear; my sophisticated/polished WHBM look is sufficient to satisfy me.

[Suelabrie]

Pendulums swing. Obnoxious logos and the ever present LV bag just looks common now. The preppy tasteful look will fade out eventually too and the garishness will return.

[allwhatilove]

I live in a neighborhood that most houses cost 3M+ euros and I still see plenty of LV bags. Not many Guccis, Pradas etc though. Hermes and Chanel are also pretty common in places I usually go. But the most common are Delvaux, LV and Hermes I believe.
I live in Belgium (and summers in South of France) so I’m not sure about other countries.
I was born in Brazil. There still pretty common to wear logos and brands all the time. So, I guess it depends of where you live.

[lelaam]

I actually did see Shiv wear Hermes Birkin and cartier watches...another main character had a Chanel bag, so its not entirely accurate to say that they dress simple and modest

[AJohnson]

Ralph Lauren actually makes good stuff. I would only buy their clothes with the small logos though. If you’re really wealthy then you know you have it. Also if you are really wealthy then you can afford to have your clothes custom made for you like John Lobb, Hunstman, Anderson & Sheppard, etc. There are also a lot of “blue collar millionaires” that own trucking companies, construction companies, or something like that and are loaded with money but they have no need for fancy clothes. When I see someone with a Louis Vuitton bag, I just think it was a dumb purchase and more than likely they don’t have the financial intelligence or self discipline to build wealth. I just shake my head in silence. Don’t buy clothing you don’t need but if you do need something then buy for quality and durability so you don’t have to buy it again or at least not for a long time. Some of the nicer brands have a service where you can send in the clothes and get them repaired when they wear out.

[vickimann]

I have noticed that expensive clothes are a nicer colour dye. I try to buy in the sales as i don't have much but i still prefer quality over quantity as there may be longevity in the purchase. Also, preloved accessories and clothes are more justifiable. I like some luxury brands but i like high street too!

[aiko]

What if you just really like the bags?

[lilylife]

You're right. The only exception is collectors, who see designer items as art. I have some pieces that I just love to display in my closet and enjoy looking at them when I get dressed. I cary Mansur Gavriel bags daily and those do not have a logo or a hefty price tag.

[artapples]

I think there are a few misconceptions ...

1) Designer items don't all have labels/branding on it. Of course many do and there is that market for it. But there is plenty that doesn't and people buy it for the cuts, fabrics, colours, design etc. I have many Gucci, Margiela, Saint Laurent, Dior etc pieces and none of them have a visible logo. I but them for the design, fabric, heritage, feel etc. So bracketing all designer buyers as logo chasers is wrong.

2) Who ultimately wants to look like the bland 'genuine' mega rich anyway, it's all very basic and 'boring' to be honest. I think people enjoy that more fun exuberant Gucci, Chanel zone anyway, it's more fun to be honest :) rather than the more stoic and staid Loro Piana in browns, neutrals etc. ie people buy into what excites them, what feels great for them, and sure a little showing off too perhaps.

3) Which leads me to the third point, which is that I don't necessarily think people are trying to look like the mega uber rich as all these youtube videos suppose, but instead are trying (and succeeding) to look like the 'middle' designer customer, ie the Gucci, Dior, Chanel, LV audience. They know they are the upper middle or aspirational working class grouping who just likes the little luxuries in life. To belong to the uber rich takes way more than clothes anyway, it needs the full package, the bentley, the exquisite jewellery, the mansion, the mannerisms, the similar upper circle around them etc.

[cw]

Okay but why would you want to look like the miserable swagless rich people in succession lol