Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

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If you're making uneducated or gut-driven decisions when effectively altering your ecommerce site experience, you will impact your online store’s conversion rate. This means lost sales and revenue, or, even worse, sending your customers to shop with a competitor. Learn how to boost your store’s conversion rate for your ecommerce business

Check out the full blog post to learn even more!
Have questions? Tweet @Bigcommerce, we’re here to help! #sellmore

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Store owner Robert Eisenstein, President of CardboardandCoins.com, a site specializing in Baseball Cards and U.S. Coins, suggests a 3 step process for improving conversion rates:

“Basically, we went through a 3-step, process, which was Find, Fix, and Follow-up.”

“To find out how best to use our existing visitors to increase sales without paying for more traffic, we used Google Analytics to check for pages where our bounce rate was over 20%. For those pages, we ran heat-maps to track user’s eye movement on those pages, and as a fix, we first ran A/A tests and ultimately, we addressed colors and readability of the content.”

“As a follow up, we watched our bounce rates drop in Google Analytics and we learned never to become complacent or sink more funds into attracting more visitors into a poorly-converting funnel.”

Veeqo
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Please give me 2 ideas to improve "conversions" of people who have already visited the product page

horrorlovestories
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Thanks for the video. Please upload more and more!

dongwonkwak.official
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Great video Katey! Really simple and easy to follow ;)

TechnoJedis
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how to get traffic? im worrying about food first, will worry about chewing and digestion later

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