Conversion Rate Optimization (CRO) - Driving more sales systematically

Is A/B testing right for your business? How much revenue and traffic should you be making? Discover the most common mistakes people make how to avoid them.

---
👨‍💻 Are you interested in becoming a developer? (freelance or full-time)

👨‍💻 Are you a merchant looking for a reliable developer?

👨‍💻 Is your agency looking to hire qualified Shopify developers?
--

🔎 SEO Description:
A/B split testing is a powerful tool for optimizing conversion rates and improving the success of your business. In this video, we'll cover the most common mistake people make when conducting A/B split tests, and provide a simple framework for designing effective experiments. Whether you're new to A/B testing or looking to improve your existing approach, this video will provide valuable insights and actionable advice for achieving better results with A/B split testing.

Chapters:
00:00 Intro
01:00 how much revenue is needed?
02:20 how much traffic is needed?
05:29 the most common mistakes
08:23 A framework for designing experiments

[CodingWithJan]

🎯 get personal advice for your developer career. (free for a short time)

[dripagency]

Thanks for the shoutout in the video! And thanks for making AB Testing & CRO more popular!

[riccardovandra]

Hey there Jan, I own a CRO Consultancy firm for a couple years and would love to make some comments on the video:

1. Yes, is definitely true that people who have a bigger business definitely have a better upside in doing CRO compared to smaller businesses. The truth is that there are a lot of actions that you can do even if you don't have the traffic or the revenue to optimize the website. This is not as precise as A/B Testing but there are ways to monitor that using pre & post analysis

2. CRO isn't A/B Testing. This is a mistake that most of the people make because that's the part that gets advertised the most. Good CRO is about really understanding the customer and generating insights first

Hope I can shed some light on the discipline because that's something so underrated that more and more businesses should be aware of ;)

[hrlrl]

The thing that helped me with my app the most was reading the average time on an app listing page is 11 seconds. It really helps prioritize what to say.

[sahejcjsingh]

Hi Jan! Google Optimise is sunsetting. How do you recommend performing A/B testing? Please help!

[losbones]

CRO campaign should be a quarterly, with weekly monitoring of key performance indicators (KPIs). A/B tests are a quantitative tool. Qualitative research should not be neglected from the CRO process as it can offer a deeper level of understanding of user needs.

[diegocuadros]

Hey Jan, thanks for the video! I have a question, are there any tools to run A/B testing that you can recommend? My boss and I are currently looking for a tool to run experiments now that google optimize is deprecated. Thanks again for all your help.

[adeisaac]

I love maths, it is so simple and very helpful insights..

[kothecompetitor]

I appreciate your work, thanks it was a helpful video

[andrewcpark]

Hey Jan, would love to hear your thoughts like pros and cons between working at an agency vs working in house for one "brand" as a Shopify developer. Thanks!

[yassinsoussi]

Hallo Jan,
Ich brauche dringend hilfe ich kann nicht mehr in meinem shopify account rein ich kenne alle meine daten doch da steht dann das ich einen authentifizierungs code bekommen habe doch es kommt nichts in meiner app was soll ich tun!

[mrmrk]

Hey Jan, can you please share which led moditor you have on your table?

[metabasket-lt]

which type of websites would need cro?

[cricketx]

what if 1 ecommerce website is getting monthly 20k visitors but conversion is too low like 0.2%, We can't do A/B testing?