Conversion Rate Optimization for B2B — Whiteboard Friday

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The sales cycle in B2B means that users will visit your site many times before making a purchase. To encourage conversion, you need to reach them at each different stage in their journey. Learn how in this Whiteboard Friday video, with guest host Austin Peachey.
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0:00 - Intro
0:44 - CTR Optimization
1:49 - Know Your Audience
3:50 - Solve For Poor UX
6:01 - Test Everything
7:31 - Outro

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