How To Use Google Analytics 4 | Essential Beginners Overview

Today in this Google Analytics 4 tutorial, I share how to use Google Analytics 4.

I walk you through everything you need to know to get started with Google Analytics 4. Google Analytics 4 is the future of collecting and measuring your data.

By learning how to understand the basics you can track your website performance, identify your website user behaviour and measure important activities and events happening on your website.

Important note: Universal Analytics (the old version of Google Analytics) will stop collecting data at the start of July 2023. Therefore, it’s important that you connect Google Analytics 4 ASAP if you haven’t done so already.

► This is the video I mentioned in this Google Analytics 4 tutorial for beginners:

How to setup Google Analytics 4 on WordPress:

How to setup Google Analytics 4 on Wix and Squarespace:

How to setup Google Analytics 4 on Google Sites:

How to setup Google Analytics 4 on Shopify:

► Today we navigate through the below chapters for this Google Analytics 4 tutorial for beginners:

0:00 Intro
01:19 Getting started
03:10 Reports snapshot
12:24 Comparing Analytics
13:47 Realtime
15:11 Acquisition
16:56 Engagement
17:56 Monetization
18:24 Retention
18:39 Demographics
19:05 Tech
20:12 Explore
20:38 Advertising
21:04 Configure
21:52 Outro

► Are you interested in joining our small business community?

Let me know if you found this Google Analytics 4 tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.

Thanks for watching and enjoy!

#googleanalytics

[gkbgzjz]

Fabulous, I am new to Google Analytics and have been really struggling to find a basic walkthrough! Thanks for sharing, I get it now! :)

[apmusicschool]

Thank you for making this so easy to follow. It seems like a lot of analytics folks don't know how to communicate this to a general audience. We have subscribed.

[sherryyang]

This video is amazing! Searched so many tutorials and this one is the best I found, thank you so much Stewart for making such great video!

[tonypowell]

Not sure why I never found your tutorials before, but I am glad I have found them now!! Great work Stewart!... Watched 2 videos, instantly subscribed.... Can't wait for the advanced tutorials

[_dominicbarker]

Thanks! Your video helped a lot to get started with GA4. 😌

[sequoians]

Thank you for this video Stewart! Been looking at GA4 everytime I do analytics report, but kinda get confused with the new structure and where to find the information I need. Now I have a better understanding of GA4.

Hope you'll find time to create the advance tutorial too. Haha. It would be very helpful to us beginners who are still learning about tracking and interpreting reports. 😄

[tidesntales]

Thanks again Stewart and Happy New Year from Ireland 🇮🇪

[tracybent]

Thank you for this well-explained video Stuart. Great start for beginners. Looking forward to watching your other detailed videos on GA4.

[stewarts_menswear]

Thank you. Just what I needed as a new GA4 user.

[jBuck]

Would love to see a more in depth video about google analytics, great content !

[NinoEchanove]

Awesome Google Analytics 4 tutorial! Thanks!

[ltzneje]

Thanks! Very useful to start with, and nice accent!

[lunawatkinstech]

Helpful tutorial. How can i upload my old annotations from uniersal to GA4?

[ariac.]

I really like your voice, it is so clear and calming and just so nice to listen to! Your intonation is also perfect. You could narrate audio books :)

[theheimrichmanuver]

Hey Stewart! Thanks for providing this resource. Have you created an advanced tutorial for GA4, specifically including information on Paid Advertising?

[activedutch]

Thank you for this video. I found it very helpful. Can I also see in Google Analytics which social media channel drives the most traffic to my website, Facebook or Instagram?

[miguelpena]

Hi Stewart, thank you again for another fantastic tutorial ! I'm also interested in setting up monetization, I wonder if you have a video about it. Thank you and have a great day.

[chriscactus]

Mega mega love shout out to you and your channel 🇬🇧 ❤️🤍💙🇬🇧

[ostqzit]

super helpful video! do you have anything on how to set up conversion reports?

[AkLaw]

It's really informative. If I may, can you recommend a solution to transfer my annotation data to new GA4?