1.2 How Google Analytics collects and processes data - Analytics Academy on Skillshop

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Learn how to use Google Analytics for your business needs, assuming no prior digital analytics experience.

Watch video previews from all course lessons in this playlist:

This introduction to digital analytics explains what digital analytics is and what you can learn from it, when implemented for your business. Use digital analytics to understand how users find your website or app, how they interact with your website or app, and how your ad campaigns contributed to user actions.

[claudiaariasgonzalez]

The course is so valuable, I'm a digital marketing student and I want to learn how to use Google analytics

[sandeepkapoor]

Summarize
Transcript
Data flows into Google Analytics by adding a tag to your website, which collects information about user behavior and interactions that are turned into reports.
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How data flows into Google Analytics and how it's processed
00:03
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Tags can be added to a website directly or using a tag management system like Google Tag Manager.
00:33
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Collects and analyzes user information for website or app
00:49
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Google Analytics tracks events on websites and apps
01:10
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Analytics can provide insights and data analysis for Google Merchandise store.
01:34
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To collect data from apps, add the Firebase SDK to your app.
01:51
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Track user engagement and business metrics
02:08
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Analytics captures and analyzes user data for newsletters, purchases, and gaming app levels.
02:26
Summarize this video

[MaximeAbendoh]

another simple & usefull data understanding in a better way

[omisahota]

🎯 Key Takeaways for quick navigation:

00:00 *🏷️ Adding a tag to your website connects it to Google Analytics, allowing measurement of user behavior and ad functionality.*
00:39 *📊 Interactions with website/app content are logged as events in Google Analytics, such as first visits or outbound link clicks, and are processed into reports for analysis.*
02:05 *📱 Adding the Firebase SDK to apps allows data collection similar to website tags, enabling insights like user levels in gaming apps or purchase analytics.*

Made with HARPA AI

[kianaj.]

It is difficult to get connected to the teacher

[flora]

Sorry to say but the instructor's enunciation is very unclear, sounds like he's slurring, and the information doesn't transmit to viewer very well. Thank goodness for the transcript.

[LookAtMeLinda]

So confused why Google chose someone who mumbles with a southern accent for this

[koisk]

The course is good but the speech delivery person is not so good. Can't focus much on his words

[bestGodlove]

What is going on you guys are giving other to go in my profile and account omg

[rwingender]

I found this video to be completely useless. Is your target audience a bunch of kindergartners? The illustrations looks like Saturday morning cartoons, and they do nothing to enhance the speaker's comments. When he talks about "tags", you show pictures of physical tags that could be used on a suitcase or product purchase. Are you TRYING to confuse your audience? If not, then why not SHOW THE CODE SNIPPET? Why not show where to get at it? Why not show where it typically is placed on most websites? If you already know this stuff, it's not important (but then why would you be watching?). If you don't know this stuff, then this video does more to confuse you than to educate you. It's just fluff.