Google Analytics 4 Tutorial 2024 | Step-by-Step Course

Learn how to get started with Google Analytics 4 (GA4), including how to use the interface, reports, setup conversions, configuration, installation, and more.

Whether you're new to GA4 or looking to enhance your skills, this step-by-step guide covers everything you need to know. Unlock the power of data with our comprehensive Google Analytics 4 tutorial! Dive into the latest features, learn to navigate the GA4 interface, and discover advanced analytics techniques, including how to create custom exploration reports. Stay ahead in the digital landscape with our in-depth GA4 tutorial. Watch now for invaluable insights and take your data-driven decision-making to the next level.

YOUR EXTRA RESOURCES:

JUMP TO A TOPIC:
00:00 Introduction
00:44 Creating an account and property
10:02 Walk-through the standard reports
28:37 Create custom exploration reports
38:27 Attribution reports
44:50 Setup and configuration
49:45 Installing GA4 with Google Tag Manager
55:14 Next steps

#GoogleAnalytics4 #GA4Tutorial #GoogleAnalyticsTutorial

[adityavardhanjain]

Introduced the whole thing to a beginner like me in an hour. What a great tutorial!!

[blush-weddings]

this was much more informative than the course provided by google! Thank you for this!

[monicafernandez]

I am watching from Canada. Thank you so much for took the time to make these tutorials. God bless you!

[SeanGarner]

This is hands down the best step by step guide for setting up the GA4 account! Thank you!

Going to use this for staff training video.

Appreciate all the value you provide on your channel!

[hopezhang]

Also coming from Google's official GA4 tutorial. This is so much clearer, more understandable, and complete than the Google one. Thanks for the great tutorial!

[omarrd]

Incredible video. The tonality, sequence of info, coverage of important features.

[PiexSu]

The best video for understanding GA4 as a total GA4-noob like me. 😅
Thank you so much for this work!

[SolitaryAdventurer]

Hi Benjamin. I recently discovered your channel, and I just wanted to say thank you so much for your tutorials. I've watched a few of them and your step by step guides, pacing and visualizations are easy to follow and really helpful! Thank you for sharing your knowledge with us!

[androidphone]

Nice. I’m looking to pass the analytics certification. Will the content on this video cover all aspects of the required to attempt the certification

[plmfb]

Thank you so much for this AWESOME tutorial and overview!!!

[Amin]

Great job. Google analytics demo has been updated. Wish you can Amed this video with updates. Thanks

[joeg]

Very nice tutorial. Amazing how complex this has become over the years. It is like flying the space shuttle. Overkill for most of us commoners...

[Moondreamer]

I watched this whole tutorial - appreciate it! I already found some Events that had moved over from Universal (these were previously Goals where I tracked opt-in conversion rates and sales/thank you page views), but I made sure they were working OK by going to Admin - Events (+ made sure they were marked as Key Events).
You shared the process to create Funnel Visualization Reports through EXPLORE - where I can set up the same parameters. How are these two methods different if I want to track the same things?
And most important (I've done a lot of searching on this), how can I track the CONVERSION RATE for these that I've set up. Is there a new term for that? So frustrating :( Thanks again for this resource.

[mannusharma-gy]

Hi Benjamin. Thank you for this video. Need one clarity on this point "Do I need to learn universal analytics before to learn GA4 better?" - Appreciate your response.

[bz]

Thanks for posting. The other videos I found on this didn't cover the latest version of Google Analytics.

[alekssiroki]

Thanks for the video. Here are some other issues I'm struggling with - just to give an idea for the next video(s)
1. Facebook campaigns - how do you track them in GA4? All I see is "social" but I have let's say 3 campaigns on Meta. There is this option to create a custom url - how to see that url in GA4?
2. Page optimisation tips - directly related to GA4. Here I'm struggling with 2 things. First, is the simple "add Event Tracking Code to Phone Number Link?" I still don't understand is it google tag and then something in analytics or how do I track how many people clicked on the "phone button" on the website? Second, how to track individual pages - I have, let's say 10 landing pages on the website - I need data for all 10. So, here you go, these are examples of pain points connected to GA4 after it's been set up. Cheers!

[LeoMitchell-qm]

I really liked the video! Everything is clear and precise, you are real professionals!

[henrythomas]

Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

[Lilita]

Great video! Explained in simple terms and easy to follow.

[MiaCarter-yc]

It's a pleasure to watch your videos! Everything is at the highest level, it is clear that you work with your heart.