Toyota Dealerships Charging Markups…Don’t Pay Them!

Recently has came to my attention. People have left multiple comments saying that their local Toyota dealership is charging markups on new 4Runners do not pay dealer markups dealer markup are not OK and I have never charged them and I’ve been in car sales for many years. 

[dystopia-usa]

Not only that, refuse to pay for any of the dealership non-factory-option add-on rip-offs.

[ReggieSanchez]

Thing is people out there are still dumb enough to pay a dealer adjustment.

[bruce]

Just bought my white black cloth interior sr5 base in SC $41K out the door. Love it. Literally put the first 6 miles on it. When test drove it, it only had one mile on it. SR5 4x2… it’s my daily driver

[danm]

I bought a new 2024 4Runner SR5 premium in Texas and was able to get $5K off MSRP. Love, love love the vehicle except not crazy about my exterior Nautical blue color. It looks great but it shows everything, fingerprints, smudges, fine scratches, etc. Next time I’ll go either white or silver for the exterior color for sure. Congrats on your new 4Runner! I just installed the Tyger Armor brand running boards and couldn’t be happier. Super easy and looks great. They get rave reviews as well.

[markbradl]

That softex interior is durable and so easy to clean. I have the same color on my 2016 and it looks brand new still !

[In-obscurity-nj]

Great advice. Never pay over MSRP. Plenty of good Toyota dealerships out there. Keep looking. No mark-ups at our local lot. They are even discounting popular models.

[bobhayes]

Got a new '24 4Runner Limited 2 row for dealer invoice in May from a Colorado dealer. California / Nevada dealers were adding dealer installed options and didn't want to come down off of MSRP.

[darrelld]

Just got mine 1000 off MSRP in Pittsburgh. Not a great deal but they are working a little . I got a TRD premium in underground . Ty for posting !

[kdbwiz]

Good advice, I epitope never post ANY markups by the dealer or anything that’s dealer added and taxable.

[alyssa]

Power Chevy/GMC in Newport, OR contacted us the night before a new GMC AT4X was to arrive at the dealership. They wanted to let us know that there was going to be a $5k dealer markup added to it. We had been discussing this truck with them for over a week with no mention of adding in $5k. To throw that last-minute additional bit of information on us was ridiculous. This was back in 2022 when the AT4X was hard to find. We were VERY interested in that truck. We probably would have bought it because we were willing to drive 2 1/2 hours one way to see it in person.

[bryandunn]

It's kinda ironic a Nissan Pathfinder commercial came on after watching your video 😂 here in Birmingham Al, seen some ads for them, don't look like no mark ups but I haven't been by one to see either

[seanmillette]

Don't be afraid to go out of area for one. A 500 car trip to save 4k is worth it.

[pokimo]

Out here in Las Vegas, 2 of 4 dealers did not want to below go MSRP. All 4 had marks but all removed them once you talk business. After 2 weeks going back and forth, I found 1 out of 4 who sold me a 24 ORP with KDSS, pro wheels and other add ons for the high 45k. Also got the color i wanted, which was undergroud.

[seanmillette]

Managed to get the last underground offroad premium going to my dealership. I refused the initial price quoted and then got it for 3800 less. Got all the dealer added accessories for free. The deals are out there, even on these highly sought after 2024 4runners.

[Bryan-en]

Nope, I've been told everything is sold coming onto the lot at Molle Toyota. I won't pay sticker on any vehicle.

[Frank-James]

I only buy from Earl Stewart Toyota. ZERO JUNK FEES! Vehicle price, sales tax and tag. Absolutely nothing else.

[apa]

In my area Washington these Fing dealerships are charging 72, 500 for trd pro 4Runner and 64, 000 for a trd off-road premium 4 runner

Only a fool would pay that price

[youngkim]

Car dealerships in a lot of trouble for next few years

[amadeyito]

I live in one of the eastern provinces of 🇨🇦 & the selling price is MSRP.

[MrKingJavo]

I’ve been looking and TRD Pro Models are not marked up anywhere. You can get lower models off all day long.