Neuromarketing: How brands are getting your brain to buy more stuff

Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:

Neuromarketing. What You Need to Know:

Neuromarketing and Ethics:

Study: In-store music affects product choice:

Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

[ishibi]

DW just compressed 9 credits of college marketing classes into a 12 minute video. The key is to be aware of the tricks and to enjoy your own decisions. Cheers!

[jwh]

4:47 wearing you down
6:06 the right price
7:08 the hedonic treadmill
8:10 hiding in plain sight

[Celis.C]

Perhaps it's because I haven't watched TV for over 1.5 decade and always adblock on the Internet (you always should, for _security_ reasons), but advertisements literally have the opposite effect on me. The more obnoxious they get, the quicker I will blacklist the one responsible.

[jwh]

Linguistically speaking, even the names of brands and products could influence our brains. I'd like to recommend a book: The Language of Food.

[FlorinGN]

I'll show this to whomever trash talks me for overthinking when buying stuff😆

[mitchellwilley]

I wish they mentioned about those mobile game ads where they show gameplay and they do the wrong thing multiple times in arow till they lose. It makes you want to play it so badly just to correct their bad gameplay.

[roro-mmcc]

Removing all branding from supermarket food would probably have a very significant effect on public health.

[pragueexpat]

Stop watching TV altogether (better if you get rid of your TV), always use an adblocker in your browsers, and stop buying stuff unless you're absolutely sure that you need it.

[SymphanyinSorrow]

The "wearing down" trick totally works on me, but in the opposite way. The decision fatigue typically makes me just say forget it all and leave without buying anything lol.

[gutobernardo]

I worked at a company that was doing studies with VR and eye tracking to help a big drugstore chain to design better aisles. I still find that kinda creepy and obtrusive, but can't deny that it is working very well for the chain.

[NeonTiff]

I did this recently in the retail cafe I work in to test out a new candy bar brand we got in. It wasn’t selling towards the back of the cafe, but once I moved it to right by the register, they sold like crazy. A couple people still didn’t buy it because they said they don’t like chocolate or the flavors of the bar. Some people bought it, but commented that the moving it by the register trick worked without me saying that’s what I did. Also, helped me putting a sign by them saying the bar is only $0.99. Tried them without a price tag & they didn’t sell as well as with the only $0.99 one.

[gregorydaines]

I think it always helps if you can put yourself at some distance from the purchase. If you have the choice between an apple or a chocolate bar, you can also choose to have neither. One of the things I like about online grocery shopping is that I can add to the basket as I need, choose favourites and therefore not have the fatigue of being in the store bombarded with information. You just type what you need and sort by price.

[charlesmostert]

Just one correction, watches being marketed have the hands set at 10:10 to show the dial of the watch un-obscured. 90% of all watch dials have the same layout showing company logo at the top, specifications at the bottom and a date window at the 3 o'clock position so having the hands set at 10:10 does not block any other information that appears on the dial.

[CMDRSweeper]

Well the Hedonic thread mill doesn't work on me... I guess I jumped on at the Samsung Note 9, but even with newer versions out there, I STILL can't seem to find myself wanting the newer version.
Maybe when it breaks and I am forced to, due to the lack of Right to repair legislation and parts becoming scarce to fix it.

[angelinanava]

Great video! The Hedonic Treadmill is real. For me, that's probably the most influential buying point out of the four explained in this video.

[kapilhooda]

I tried something in two different scenarios and I was astonished with the results. In a group, I told that I don't consume fast food. The members of that group confronted me and it was quite a debate. In another group, I told that I do consume it but I'm having stomach problems so I'm refraining. And they sympathised with me and instantly got off of my case.

[AwokenEntertainment]

that Cheetos ad where the lady throws a handful of Cheetos into that other lady's white laundry was so savage 😂

[frankkerner]

I am a watchmaker. The reason the watches are set at 10:10 is to see the brand stamping on the dial. The writing is usually under the 12 or above the 6 marker

[tuananhnguyen]

It is really a dilemma when you work as a salesman or marketer trying to push sales as much as you can and at the same time you want the smartest decision made for your family and yourself in buying food so your health will not be affected...

[upstairsfig]

Watched a show on TV recently about someone creating this year’s Christmas ad for a supermarket (Sainsbury’s?) where they were deciding on which song to use in it by showing the ad with both songs to a sample group and monitoring their brains‘ reactions. Neuromarketing is very fascinating