CX Architecture & Strategy Session 1

The latest AFDigital Masterclass series is all about CX Architecture. A three-session series, this training helps you understand the technology architecture and customer experience then leverage this knowledge to transform your business. In the first session, AFDigital's CEO and 6-x Salesforce certified Robin Leonard focused on how to create a CX Architecture Diagram. He dives into the steps, shows a business use case, and does a live demo to help you replicate these steps.

In this first session you will learn how to design a CX architecture including:

1. Ask the right questions
2. Define Teams and Personas
3. Create a Current State CX Architecture
4. Create an Art of the Possible CX Architecture
5. Phase it.