CX Architecture & Strategy Session 3

The latest AFDigital Masterclass series is all about CX Architecture. A three-session series, this training helps you understand the technology architecture and customer experience then leverage this knowledge to transform your business. In the first session, AFDigital's CEO and 6-x Salesforce certified Robin Leonard focused on how to create a CX Architecture Diagram. He dives into the steps, shows a business use case, and does a live demo to help you replicate these steps.

In the first session, we learned how to create a CX Architecture Diagram. And for the second session, we also learned the customer lifetime value and how to map out the customer experience. For the third and final session of Robin Leonard's CX Architecture Masterclass, he will teach us Prioritisation in a realtime demo and how to put all that together to build a roadmap.

This session includes:

1. Articulate your CX Vision in words
2. Design the CX Architecture
3. Map the Experience
4. Build a Backlog of Work
5. Rank and Prioritise Backlog
6. Build a Roadmap
7. Review and Phase CX Architecture

[ursulamannix]

Really appreciate the continuous conversation.