Role of CX in Composable DXP world - PGHSUG

Agenda:
Role of CX in the Composable DXP world

The potential of a holistic customer experience is yet to be discovered, as integrated systems and communication play extremely important in orchestrating seamless experiences through Composable Digital Experience Platforms (DXPs). The synchronized flow of real-time data across diverse backend systems allows brands to gather and leverage detailed customer insights as the customer is experiencing the touchpoint and guide them to converting into a successful engaged customer. Unfortunately, it’s not as simple as it seems - the complexities of backend systems, integrations, and third parties involved limit the brand from offering holistic customer experiences. The interactive session will cover conversations on the importance of CX in DXP, identifying roadblocks, tips on bridging gaps and so much more.

Speaker
Vaishali Dialani
Customer Experience Analyst at Konabos Consulting

Strategy-driven customer experience professional for 6+ years, recognized for creating human-centered design systems for complex digital products and leading marketing initiatives across diverse industries from advertising, education, manufacturing, and fintech.

With a collaborative mindset to make a difference, Vaishali loves to understand customer needs, map out across-the-board customer journeys, be the voice of customers, and develop effective operational processes to drive customer adoption and business success in the compassable digital transformation world.

Ranked as #11 Top CX professionals 2023 globally by CXM and recognized as CXPA’s emerging leader in 2022, she believes in the power of making customer experiences simple and seamless.

Credits
Photo curated by Balaji Kandasamy
Photo by Amanda Jones on Unsplash