AMD Keeps Screwing Up

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Video Index
00:00 - Welcome to Hardware Unboxed
00:55 - What a Good Launch Looks Like: the 7800X3D
02:04 - Zen 4 Was Also Pretty Good
02:52 - Bad Launches: RX 7900 XTX and RX 7900 XT
07:22 - Bad Launches: RX 7700 XT
09:12 - Bad Launches: RX 7600
11:07 - Bad Launches: FSR 3
13:58 - Bad Launches: Anti-Lag+
14:58 - Bad Launches: Ryzen 7 5800XT and Ryzen 9 5900XT
16:24 - Bad Launches: Zen 5
22:53 - AMD Needs to Improve

AMD Keeps Botching Launches

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Outro music by David Vonk/DaJaVo

[grimdicer]

AMD: a company with an excellent engineering department dragged down by a shtty marketing department.

[owlmostdead]

The law of managers: Let the engineers do the hard work, after success, promote the wrong people

[andersjjensen]

As a 7950X3D owner: AMD never fails to snatch opportunity from the jaws of victory, and here is "the Ultimate AMD customer guide":
1) Never move onto a new socket until 6 months has passed.
2) Never buy an AMD product, of any category, until 3 months has passed.
3) When setting expectations always remember "The more AMD hypes, the harder they flop. The more tight lipped they are, the more dangerous to the competition they are".

If you stick to this AMD never fails to paint themselves into a corner where they HAVE to give you good value and stability. All you have to do is sit back and watch the glorious train wreck while you save up for your next purchase. EZPZ!

[Knowbody]

AMD was handed a golden opportunity on a platter with Intel's problems, and they just walked right past it.

[chanzeyu]

I've said it before but, AMD wishes it had the marketing team that Userbenchmarks claims they do.

[CBadger]

The 2024 generation of Ryzen will go down as: "But hey, at least it's not Intel 🤷🏻‍♂️"

[Chasm]

Lol Tim casually giving AMD actual solid valid business advice... and they didn't even pay him.. 😅

[qedins]

One simple advice AMD: be honest. It'll be better for you in the long run

[facundoorzabal]

27 min video explaining how AMD keep shooting themselves in the foot. Such a shame is all true. Their marketing department should all be fired.

[NexGen-D]

This latest release, they should have just called them 9600 and 9700 and price them as the new replacement for the 7600 and 7700, if they had of done that, reviewers would have received these in a better light, 65w parts vs 65w part, same price, include a cooler, slightly better performance, slightly better power handling, slightly better overclocking, slightly better iGPU, runs a little cooler, job done.

[thepatriot]

This content just exemplifies the importance of 3rd party reviewers like HU and GN. Without them where would we be? Thanks guys for all that you do.

[chrishexx]

I expect nothing less from Advanced Marketing Disasters.

[ulamss]

Amd drank their own koolaid and genuinely believed that the letters "XT" are inherently worth about $50-100.

[WhiskeyEcho-wzxv]

Bottom line on the 7000 series GPUs - If the 7900XTX was called 7900XT and the 7900XT was called 7800XT there would have been huge applause for generational gains. Instead the naming nonsense led to launches further down the stack that couldn't even beat what they were replacing. The engineering is good here, and then the marketing is a total mess.

[bart_fox_hero]

Botching launches and shooting themselves in the foot is part of AMDs cultural heritage. Literally a tradition

[Druze_Tito]

A company led by smart people would gladly pay for this criticism.

[eldritchtoilets]

"HU stop criticising the multi-billion dollar company! REEEE!!1!1!"

[thelbp]

Another thing to remember is that price drops takes EXTRA time to trickle down outside of the US
Especially bad launch prices creates stocks that takes time to sell, sellers don't refresh their stocks and unsellable parts just stay there
This happened to the 7900 XT and XTX in Brazil, Prices just came down now, meanwhile nvidia Super cards had performance AND price advantage

[alrecks]

seems that the problem with big companies like AMD is that they are legally more liable to their shareholders rather than customers.

[adiirfan]

when i am in fumbling bag competition and my opponent is AMD