Mensa's GENIUS E-Commerce strategy that made it the fastest unicorn in Indian BUSINESS HISTORY

Video Introduction:
India minted another unicorn this year as Mensa Brands, the ecommerce roll-up firm founded by former Myntra CEO and Medlife cofounder Ananth Narayanan, entered the unicorn club. Mensa Brands raised $135 million in a new funding round led by Alpha Wave Ventures (Falcon Edge Capital).
Mensa Brands is one such start up that has taken the Indian start up eco-system by surprise!! In just 6 month of its launch, this company raised 300 million dollars from to become the fastest growing unicorn in Indian business history!!! In these 6 months Mensa has already acquired 12 consumer brands like Villain, Karigiri and in the month of October itself these brands seem to have hit growth of 250% and 140% respectively!and what is even mindblowing is that while very other Start up in India is engaged in a cash drain incurring millions of dollars of losses,Mensa has claimed to become profitable within these 6 months itself!!How does their business model work? and most importantly, an entrepreneurs in this Indian Start up space, what are the opportunities that MENSA BRANDS is creating for people like you and me?

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#ad #adbykukufm #thinkschool #mensabrands #villianperfume #unicorn #billiondollars #indianunicorn #thethinkschool Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

This episode is our way to wish you happy new year.
Meanwhile if you want to listen to book summaries in vernacular languages check kuku FM

You will get it at Rs 199 for the whole year if you use the code NY50

[RaghavVijayvergiaCSE]

i think as a founder have attachment with his company, keeping him as the owner is a great choice, as he is more motivated then other people to make his company prominent

[rougemen]

In India we don't need 100 thousand crore companies we need thousand hundred crore companies to make it develop nation and Mensa can play important role in it

[jjoulekelvin]

Mensa's idea of keeping the founder is brilliant than Thrasio, because under Mensa these founder's can manage their companies once getting helped by Mensa, so that Mensa can focus on other digital companies and those founder's may come up with other new products. In Thrasio, the burden is just over Thrasio itself by giving the founder's 100%.

[thealrashid]

After watching your post yesterday I tried to do some research on Mensa but didn't fully understand their business model. You explained it very simply. Thank you.

[aadarshktofficial]

This is great initiative for making local products global. Well done Mensa 👍😎

[smartbaba]

Good to see Indian companies are gaining movement.
Govt should make rules for pre-install Mobile apps.

[DeepakAdhav]

I made more than 2 million dollar on amazon Japan as a third party seller! Great video, greetings from Japan!!

[dhruvgoyal]

I am just waiting for his marriage and I can see him saying' this marriage, my friends is what gave me 3 incredible superpowers against rest of my friend circle'😂😂

[NilutpalDas]

Think school, can you please make a video on why Zoho's CEO has commented "40+ unicorns in 2021 are more than 30 odd unicorns created in the entire history of startup scene in India. Anyone who has studied the history of investment bubble should find this very worrying."
PS : your videos are very informative, to the point and well researched. It helps to understand the basics of business as a subject very well.
Thank you and keep educating us in 2022 too.

[NvrsharmaIIT]

I see this model to be inspired by the existing PE firms' LBO model, where Mensa acquires these small-scale brands and helps them grow similar to PE firms acquiring a not-so-well-performing company, rejig its structure and sell it off. But, I see a challenge in managing brands from different sectors after a while as the synergies and resource deployment might not be that easy.

[varunprakash]

Mensa E commerce Marketing digital marketing strategies Thrasio Us company developing small local industry level of upgrades By different Marketing Strategies Billion dollar company Thrasio giant company Mensa in India Gap between customer and small start up company Connecting each other Think school 🏫 Explore Thariso & Mensa digital marketing to make brand and supply chain to growth of small company products Innovation Mensa 12 brand They have developed huge market fashion by marketing strategies 9:55 willam Men's spray company with KGF Yash marketing strategies Hits in the growth Thank you Ganesh Anna Exploring digital marketing company like Mensa overseas in the World mensa iconic global brand E commerce Small scale business 👍👍

[StoaHQ]

Awesome strategy by Mensa, amidst massive competitors.
What they did right was identifying the problem that existed and finding a solution that creates a win-win situation for everyone involved.

[princevani]

You are the most productive YouTube channel that I have ever seen

[nirmalbabu]

Hello there... I must admit that you are doing a great job by bringing us more information than what we can grasp from social media or any economic platform. Keep going 🍃

[batfleck]

Plz make one on "Why half of the Indian startups are listed/registered in Singapore" 🤔
Thank you

[KishoreKumar-dmrv]

Its very happy to see Rocking Star Yash image

[sg-rsbu]

Current stage---- Layoffs in Mensa. Please cover it Ganesh.

[dispatch]

Would love to have episode on "How 'Think school' strategy got its first 1m subscribers in just 1year" 😀

[spideyocd]

What I love about your channel and what distinguishes you from others is your interest in giving us an detailed education on the topic of the video by providing us study materials and case studies..these obviously help in understanding in detail of how things are actually done by companies and where they went wrong

Keep sharing great business stories and failures