He Made 8000 CRORES In JUST 6 Months - Unicorn Mensa Brands' Ananth Narayanan | FO 58 - Raj Shamani

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In this latest episode of Figuring Out Podcast we are in conversation with Ananth Narayanan, founder and CEO of Mensa Brands and we have discussed:

-What are the key points you need to keep in mind when you are starting a brand?
-How to scale a business and increase your profit margins?
-Who are the first 5 people you need to hire?
-How to hire senior people and how to hire junior people?
-How to make sure that you are joining the right company at the right time and building yourself up?

The former CEO of Myntra, an Indian fashion ecommerce company, started Mensa Brands and within six months was able to reach a billion-dollar valuation and became India’s fastest unicorn.

Before becoming CEO of Myntra, Narayanan was working at McKinsey and was able to reach the position of managing partner. His experience as a managing consultant to various businesses became a huge asset in acquiring and growing digital global brands.

Mensa kick-started its journey in May 2021 with a vision to partner and invest in digital-first brands across fashion and apparel, home and garden, beauty and personal care and food and scale them exponentially. Mensa works closely with founding teams to accelerate growth on marketplaces, through the brand's own websites, and global platforms by using a combination of initiatives across product, pricing, marketing, distribution, and brand building with a technology platform at the core.

Ananth Narayanan's
Social Media Handles ⤵︎

Twitter @ANarayanan24

Linkedin - Ananth Narayanan

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Timestamps:

00:00 - Introduction
02:45 - Engineering Vs Consulting
04:58 - How to make sure you are joining the right company?
06:40 - How to build a reputation?
10:53 - How to hire the first 5 people?
13:59 - Why hire a tech person?
16:46 - 3 things to look for in an operations person CV?
19:21 - Sourcing Person in D2C Business
20:28 - Consulting to Startup
23:33 - How to scale your business?
24:59 - Why is the USA a world power?
26:58 - Why is China rising so fast?
28:51 - Growth of India in next 10 years
32:05 - Purchasing price parity in India
36:42 - How to increase profits in D2C?
39:42 - Brand building in D2C
45:33 - Top 3 Brands
46:42 - Demographics in terms of higher spending power
48:33 - How to build customer retention in D2C?
51:26 - Right time to get into entrepreneurship
56:45 - How to hire the right people?
1:02:25 - 3 biggest mistakes
1:03:36 - How to hire a senior person?
1:04:58 - Next big billion dollar industry?
1:06:37 - Conclusion

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My gear for shooting this video:

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani

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Facebook @ShamaniRaj

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[UnmitMittal]

Not many young people are aware of who Ananth Narayanan is but it is sooo MASSIVE to see him on FO. Just can't believe that we are listening to such people for FREE while sitting in our home. Thanks Raj ! 🥂❤️

[elvin]

Such type of content adds real values to our lives.Thankyou Raj sir 🔥

[adarshk]

I heard this brand first time but yes we are proud because india is also becoming start-up market

[Twitterrrr]

Raj himself is an entrepreneur and ofcourse face challenges also.
These challenges/experiences are the source of such genuine questions.
Appreciate your efforts 🎉

[kashminderful]

Thank you so much Raj Shamani for bringing us such an amazing content for free.

[nairmanish]

Stick with the "Day 1" question Raj. That's one of the most important questions to ask, we would really love to get insights from different thought leaders on this!

[ketanb.]

Bravo Raj ! One of the finest interviews yet. Just a suggestion: Put up a thumbnail of the books you mention [maybe a link to buy them, too]. 🙂

[Nikhil-tzje]

Awesome interview Raj, you do this time and again with every guest. Asking the guests the right and smart questions and at the same time maintaining the seamless flow makes the interview so organic. You can ask those questions because you are in the same process. There is so much value in just 1 hr.

[sunnywadhwani]

@Raj, you asked some great questions which were answered in the perfect way by Ananth. I come from an E-commerce background so I could relate to each and every word. This would be the best and most intellectual episode on your channel👌

[abhamathur]

Cannot thank you enough for this episode. Downloaded and saved for future. Learnt and lot. This is what every aspiring entrepreneur like me should listen. Congratulations for Figuring this Out for all of us.!!👍🏻

[jayjain]

I am in awe of Ananth, Just like Raj😅 Thank you Raj👍🏻 for bringing such exceptionally intellect people

[Mayuresh_wagh]

Wow just wow the way you are comfortable with every guest 🙂 and Don't make them uncomfortable

[hariompandey]

I actually got an idea for my next business....thank you Raj and Ananth for making this Episode. loved it👍

[kumailakhtar]

You add so much value to our lives by doing these podcast bro. Stay bless and happy 😊

[araiznaqvi]

Found exactly the question and answer I needed to ask. Thanks, Raj

[rohitdeo]

I really like the way you break down the questions step by step on the go. There are very less prepared questions, of course context is planned but as per the answers given by the guest, you quickly grab it and ask next set of relevant questions in methodical way.

[eswanth]

Such a best knowledgeable video i have ever seen kudos to you man.
I didn't take a single break while watching this
India needs many people like

[learnjaye]

Raj bro you are the best youtuber I genuinely feel that after watching your podcast again and again

[AnilPereira-gemz]

Ananth Narayanan is ofcourse a Success, but I really want to compliment you Raj for conducting it so beautifully

[shubhgoyal]

One of the best podcasts, I have ever listened to in my lifetime.