How Ashneer Grover's GENIUS STRATEGY turned Bharatpe into a $2.8 Billion company?

VIDEO INTRODUCTION:
BharatPe is called the shopkeeper’s best friend. Why?
Shopkeepers in India are a harried lot. Events like the Covid-19 pandemic usually hit mom-and-pop or kirana stores the hardest; margins are shrinking every other day. And despite offering credit to their customers, when it’s time for them to invest in their business, the friendly neighbourhood merchant has little to no options in the formal sector.
Bharat Pe is powerful despite players like Phonepe, Paytm and Googlepay. Grover aims to be a banker for merchants and in this video we show you how?

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#ashneergrover #bharatpe #thinkschool #ashneergroverangry #thethinkschool #sharktank #ashneer Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[Sarcasticsanskar]

This guy is single handedly teaching what schools should be teaching to everyone.. How to think, why to look for, how to understand business.. Subscribers of this channel should be thankful for its existence

[brilliantfreak]

As a 17 year old who is incredibly fascinated by the world of business and entrepreneurship I am absolutely in love with this channel and how it's feeding my curiosity

[harshitagrawal]

Think school is better than any schools in India

[aayushbhadani]

I am a Doctor but I watch all your episodes because they are so easy and fun to understand. And makes me so interested in Business and Marketing. ❤️ Thank you.

[smartphonemaster]

I'm running a small mobile shop since 2017 without proper documents (local body license, GSTIN atc..) and my first business loan(Rs.75000) was from bharathpe!! No physical verification no collateral! But interest rate were higher than banks.

[titaskoley]

I have learned a lot of things about marketing and business specially operations from think school ❤️Thank you for making my MBA Better

[StoaHQ]

It was pretty smart of Ashneer to also expand their business into the Loan Lending Process.
He used the Ek Bharat, Ek QR to establish distribution network and then leveraged it to lend out loans to the merchants.
It was also a brilliant tactic to the repayment from the merchant’s payments itself. Thereby increasing the repayment rate by an insane margin.

[harshitasingh]

You are incredible in all terms.
I have shortage of words for describing your contribution in our development.
Your video is the package of multiple things...it covers everything whether it is business case study, the way of expressing, communication skills.
I'm really learning a lot from your videos.
Thankyou!!

[ThinkSchool]

Bharatpe's Ashneer is surrounded with controversies at the moment, as business students all we care about is how Bharatpe was built & it's business model. Meanwhile, download the KUKU FM app to listen to audiobooks in vernacular languages:
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[unknownforacause_]

Belive it or not this is the best business studies ever
Hat's off to ashneer grover
Great ideas build great businesses💼📝💰

[devanshikulshreshtha]

from shark tank - new ideas
from think school- knowledge+own idea+ motivation + confidence etc etc

[gurubillivinaykumar]

Bro you can create a case study startup easily without thinking second time.that much of content you are providing 👍👍

[tanaytr]

Just A Request, Keep Creating Your Thumbnails With That Blue Touch As That Creates An Instant Recognition That The Video Is Of Think School (The Blue Which You Were Using At The Time Of Haldiram Case Study)

[arkrishnan]

This gentleman can talk with such clarity. You dont have to rewind and listen again. Love his delivery.

[deekshithaaddanki]

Thanks for putting it out here loud and clear, we need to focus on valuable models, algorithms, systems and get inspired from the business execution rather than spending our time in mulling over controversies.

[Mrunalsexplorations]

Bharatpe was started by two founders one of whom actually was indicted in a credit card fraud case in USA. Ashneer Grover came onboard later as an investor and co founder as the two original founders didn't have connections to grow it to scale by fund raising. The current massive war going in bharatpe has also to do with such corporate governance issues where a person already charged in financial fraud was in the founders team and other culture issues etc triggered by Ashneers audio tape leaked issue with Kotak.

[sumoo]

I think P2P lending, Rupay Gateway and UPI constructs are Niti Ayog/NPCI steps to democratize finance sector dominated by banks. Phone Pe, GPay, Bharat Pe, tapped to tech offerings to create this model, Navi and Cred too will follow the same route. Big question to ask is credibility of algo to reduce defaults, the numbers needs to be audited. If UPI is charged, it can quite bring disruptions in this ecosystem as customer would rather use cash instead paying fees for his own money withdrawal.

[dhiman]

You are the man❤️🔥 I have learned more from you than my MBA

[CodeAviator]

For the longest time I thought Bharat pe is from Government of India and didn't stand out as an odd or new company...I mean just the tricolor made me trust and use bharat pe without any hesitation genius marketing

[itmohans]

The entire country talks about the dark side of Ashneer but you bring Ashneer best to us. As an early-stage startup founder, this is what I want to learn from Bharatpe. Thank you so much Think School.