How Can We Apply Circular Design to Our Businesses?

Waste and pollution are not accidents. They are the consequences of decisions made at the design stage. To change the system we need to change how we design. This session gathered some of the most inspiring stories from the generation already leading the way.

We were joined by Seetal Solanki, founder of Ma-tt-er, design entrepreneur and author of the book Why Materials Matter and Kamonnart Ong, co-founder of Moreloop, fashion designer & lecturer at Chulalongkorn Design University. We also heard from the winners of the RSA Student Design Awards 2019, Maire Kane and Hannah Grogan, who applied circular economy principles to design a reusable medical device.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.

#circulareconomy #DisruptiveInnovationFestival #DIF
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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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