How Personality-Led Growth Can Outsmart AI in Modern Marketing

Did you know that personality-led growth is the secret to outpacing AI in content marketing?

Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential. Learn more on the rising importance of influencers as in-house content creators, how personality content trumps AI, and why platforms like TikTok, Instagram, and YouTube are the new battlegrounds for brand engagement.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Thank you for tuning into Marketing Against The Grain!

We really appreciate your support.

Host Links:

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[BrianDevJourney]

Awesome, im working on an AI marketing content app and its made me realize that AI content can only go so far with content creation. But if the person has an interesting story, AI can enhance it and help them tell it. So i started making prompts that are more focused on expanding peoples stories. It was cool to hear you guys talk about this.

[cplimon]

there's a thesis i've been talking abt for where this is going, it's obvious or at least it will be in retrospect. It's a slow arms race in one direction, and not sure why no-one is committing to take a position that will be common in 3 years. (1) Think abt the logical conclusion this effort [it's not that hard or unclear once you try], (2) pick any point bw here and the end to be ahead instead of being late. Founder-led or Personality-led is very late, why start at the 2022/2023 opportunity?