'Sell Me This Pen' - (Explained for beginners)

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"Sell Me This Pen" - Explained for beginners
In this video, I break down the interview question of "Sell Me This Pen" into an easily understandable concept. I dive into WHAT this question is designed to do, WHY that's important and HOW you can approach your sales conversations based on this understanding. Enjoy!

Welcome to the "Teach me to sell" YouTube channel! On this channel, our intention is to share insights around growing your business, getting more clients and actually taking the "sales" OUT of selling! Our approach to growing our business is and has always been to focus on our clients FIRST (not on the sale). The content here is especially designed for you if you are a coach, consultant, solopreneur or even if you're working in the corporate space and know you would benefit from enhancing your ability to influence those around you! Enjoy!

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"Sell Me This Pen" is an iconic interview question popularized by the movie "Wolfe of Wall Street", but has been around FOREVER. I finally caved and made a "peek behind the vail" version to actually EXPLAIN the psychology and value behind the question. Let me know if you like videos like this AND if you'd like me to make a "201" version of this video!

KirkandRyan
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Wow only seeing this video today for the first time and it's so powerful. What I learned is that people always want to know what's in it for them. They want the benefits more than the features. And once you know what they want you can easily start diagnosing their problem making selling the pen so much easier. Almost like a doctor instead of jumping right in you ask them questions instead to help clear what the problem is and what pains they have. Once you have that then it's all about solving their problems. So powerful. Awesome stuff.

matthewtheron
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I've applied for a sales job. I've worked in customer service basically all my life so I'm having a slight problem changing my mindset to sales. I will be having my final interview in a few days. my son actually told me about these videos and your explanation was fantastic for me. I would love to see more of these. Fingers crossed I get this job.

terrimaggard
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All this years i have been waiting for such a good explaination

MrRyhen
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I'll be starting a sales job pretty soon, going to sit and binge watch your videos for a few weeks.

Deepwaterjew
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Thanks ...Very much appropriate...Can be related anywhere.

ankitkumarsingh
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Hi, great video! Just a quick question. I am a beginner seller who is going to be selling mugs online on platforms such as amazon and etsy. In terms of the product description I really want to use that to display the product benefits (without feature dumping) and as you said about asking the customer what they are looking for. I am struggling to do this for a mug though as I am a complete beginner. How would you recommend I do this to a customer on a print on demand mug? Thanks

mrcartoon
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I got this question in a real interview years ago haha

dave_di
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Sell me this pen...love that '?'

williamlarson
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This doesn’t apply completely I think, when someone tells you “ Sell me THIS pen !”

anthonyjames