Writing Your Marketing Mix (AF5) for BTEC National Business Unit 2

The marketing mix (including a marketing message) is worth a whopping 20 marks in Unit 2, so its essential to give the examiners what they are looking for!

LIVESTREAM TIMESTAMPS
0:00 Countdown and introduction
6:28 Introduction to AF5 (Marketing Mix)
11:32 Revision on Extended Marketing Mix (7Ps)
22:16 Marketing Message
28:22 Contextualisation: Tips for comparison
32:55 Example marketing mix: Price
38:01 Example marketing mix: Promotion
43:35 Example marketing mix: Process
49:17 Summary and final Q&A

Download the Shine Beauty case study we're using for this series of livestreams here:

Download our two-page A4 Unit 2 notes template here:

Looking for some extra Unit 2 practice case studies? Try these:

Charming Chocolate (Chocolate Bars):

Muttley (Dog Food)

[flexy]

in price don't you have to create pricing strategies like cost plus

[dott]

Wow only 5 days ago, i got my test tomorrow i did part a today

[YeshwanthNandakumar]

Hi Jim,
the marketing messages do I need to come up a marketing messages on my own for my business on my exam or do I need to choose it from the case study could you please help me

[zugoqol]

Hello Jim
If i wore to use, Premium pricing strategy to increase the sales as the focus on the camping is to highlight the quality of the staff.
Will I have to explain what premium pricing ore any other pricing strategy is?
And if I do say im going to use penetration pricing do I satet by how much the price will increase

[samgreene]

Should we make our aims and objectives during Part A or Part B? because we need to link them to the chosen option in Part B

[Prince-ncsp]

are we supposed to identify and apply the information in part B to our marketing mix?

[mjpjryh]

On the 2 sides of notes, can i write the headings with sentence starters? kind of like make a structure.

[rubyrocks]

so do you explain how the business CURRENTLY apply the 4Ps or how they SHOULD apply the 4ps?

[amandaf]

Is your 2 page template for Day 1 of the exam (research) ready to be used in the exam? I noticed that you added the headings in the end which are very helpful (if allowed?!) thanks

[serenajay]

should the marketing message come right after the marketing mix? because my teacher had put it after the budgeting part

[serenajay]

can an online website be mentioned in 'place' as products are being sold there?