Writing a Detailed, Contextualised Marketing Mix (7Ps) | BTEC National Business Unit 2

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The 7Ps of the marketing mix is the focus for this Unit 2 livestream as we approach the last few days before Unit 2 on 11 & 12 Jan 2023. The most important element of Section B, we'll look at what is needed to provide a detailed, contextualised and justified marketing mix!

#btecbusiness #btecunit2 #tutor2u #exams

VIDEO CHAPTERS
00:00 Countdown and Introduction
07:23 What you need to show for AF5
09:10 Exercise on the 7Ps
18:25 Exam technique advice
22:55 Worked example - Decreal Gear
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What a coincidence you are doing a hotel for practice, I am siting this exam in 2024 and it is about budgeted hotels and I got exam tomorrow

mohammedpolo
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Good luck with your exams next week everyone

geoffriley
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Thanks Jim for another very useful session!

KarinKB
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the 7p's of Marketing are
1. Product
2. Place
3. Promotion
4. Price
Promotion
6. people,
7. process and physical evidence.

YeshwanthNandakumar
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So on our 2 sides of notes can we write a prepared answer for the primary research and reliability and validity as we don’t need part B for that

imirnawab
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i undersand the 7ps individually but i have no idea what I'm supposed to write.. im just gonna waffle and hope for the best!!

yeengotitlikeme
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Do we pick the 7ps from the case study and apply it or do we make our own up and explain them?.

sharoozqamar
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This was very useful, also is the exam a written one?

Mtak
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Anyone know if he will do Unit 6 revision?

C.Morra
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Is pricing stratgeries such as cost-plus pricing covered in the 7ps aswell

jacobwhite