Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2

In this livestream we unpicked what the examiners are looking for in your Unit 2 Marketing Campaign in terms of setting marketing aims, objectives and stating a campaign rationale.

#btecbusiness #btecunit2 #tutor2u

VIDEO CHAPTERS
00:00 Countdown and Introduction
05:38 Difference between marketings aims and objectives
10:02 Activity: aim or objective?
15:06 Past paper: Decreal Gear
20:49 Recap: SMART objectives
26:59 Activity: SMART or Not?
34:10 Tips on writing SMART objectives

[tutoru-official]

Thanks to everyone who joined us live for this session. If you have any questions on Unit 2, or marketing aims and objectives specifically, then please add them here to comments and we'll try to respond as soon as possible.

[ShortZuser]

I’ve got no clue about the test and it’s tomorrow so I’m watching this

[Vázquezgimenez]

I have look at part A and I think it is difficult I hope I get a distiction and everyone looking at the video. Good luck

[Ouaziz]

Got my unit 2 exam next week so these are definitely needed👍

[skinnyfatboy]

Man these videos are too good. I'm going use to prepare for my exams in january

[YeshwanthNandakumar]

Hi Sir this is the answer
S- Specific
M- Measurable
A-Achievable
R- Relevant
T- Time bond

[alexmcdade]

Have the exam tomorrow watching this to make me not fail too hard

[Treynashe]

Aim, to ensure we reach a broader audience than ever before

[theeverythingkid]

My exam is 11th and 12th May 2023, I'm preparing early because I know I'll not remember it all. I'm scared I'll miss important marks.

Edit: done the first part it was rather simple

[aymanchoudhury]

where else in the marketing campaign would you revisit your aims and objectives?

[yt.kyarnaa]

i have my exam coming up next week we have been given last years live streams to use as part of revision, nig was wondering if you could do the same this year maybe or videos, if you already have them could you make a public playlist

[Treynashe]

What are the research objectives for rapid technological development revolutionize marketing

[maryam-nkmj]

Hello I have a question. I did the marketing exam in january all perfect but i wasn’t told how to save it properly so i saved part a and b to one document will i be capped at half way for my marks or will it not matter?

[fatimabegum]

Smart because it'd specific andtime bound too

[sonnywatson]

for aims do you want to be getting them straight out the case study or do you want to be changing them to ensure they are smart like the objectives

[JohnSmith-ihxr]

Hello, can you please do videos for the Business Unit 6 and Unit 7 exams
Thanks

[Faithjohnson]

Do our AIMs & OBJECTIVES have to be long paragraphs or just a couple of lines ?